8 ways to attract traffic from Douyin private domain

The number of daily active users of Tik Tok has exceeded 600 million. It is no exaggeration to say that we have entered the era of Tik Tok for everyone. As long as you are willing to work hard, you can get a share of the traffic dividend.

However, for enterprises and brands, traffic alone is not enough. If they want to achieve more efficient monetization, it is not enough to just stay in the public domain of Douyin, but they also need to accumulate in the private domain.

At present, WeChat, as the most mature ecosystem in the private domain, combined with Douyin, a traffic depression, can better realize commercial monetization, especially after WeChat opened up external links, there are more new opportunities.

Here are 8 effective ways to divert traffic from TikTok to WeChat.

01. Personal homepage traffic

The personal homepage is the first thing users see after following it. It is the most efficient and convenient place to attract traffic. These include background images, Douyin account, personal profile, avatar nickname, etc., which can all be set up for traffic diversion.

1) Background banner image

You can guide users to add WeChat and public accounts in the picture. It is best to do some homophonic processing and adjust the size of the picture, so that users can see the complete information without scrolling down.

2) TikTok account

You can change your Douyin account to your WeChat account, and then add a sentence in your introduction: Same account across the entire network, your fans will know that your Douyin account is the WeChat account. It should be noted that the Douyin account can only be changed once every six months.

3) Introduction

This most common method of attracting traffic is to directly write the WeChat account in the introduction. Since Douyin has expressly prohibited the behavior of attracting traffic, some emoticons or homophones are usually used.

4) Fan Group

We can create our own fan group, and the entrance to the fan group is directly displayed on the homepage. After the user enters the fan group, he can be guided to add private domains in the group.

02. Private message traffic

Private message traffic generation is one of the more common ways to generate traffic. You can send text, pictures, and videos in private messages, usually combined with welfare bait to guide the addition of private domains.

However, it is not recommended to send your contact information directly in a private message. You should also pay attention to some sensitive words. You can prepare the words in advance and test whether they will be blocked. Don't send too frequently, otherwise it will be considered as harassing the user.

If you want to implement the automatic reply function, you need to register a Douyin corporate account and set it up. Personal accounts currently do not support this function.

03. Comment area traffic

It is also a common way to attract traffic in the comment section. It is recommended not to put contact information directly in the first pinned comment of the work. Doing so is very risky. You can select one or two of the following comments with a high number of likes and leave your contact information implicitly.

The safest way is to use a small account, change the avatar and nickname to the same as the big account, and go to the comment section to attract traffic. Even if it is blocked, it doesn’t matter, you can still indirectly attract traffic to the small account.

04. Video content leads to traffic

The contact information should not be too obvious when embedded in the content. It can be briefly mentioned in the video content or presented in other clever ways. It should not be too abrupt.

You can also use the cover image of the video to attract traffic, usually in a group of 3, and put the contact information on it in an obscure way.

05. Background music to attract traffic

A more covert way of attracting traffic is to change the title of the uploaded music into the contact information for attracting traffic. When you use the music yourself or others use it, the way of attracting traffic will be displayed.

However, this will only work if your work has high enough exposure.

06. Live streaming to attract traffic

Currently, the threshold for starting live streaming is relatively low, and you only need to undergo real-name authentication. Like other channels, we can conduct oral traffic diversion during the live broadcast, and guide users to add private domains by receiving free gifts or joining industry exchange groups.

But you must be careful when using this method, otherwise there will be a risk of being disconnected or having your account blocked. Be careful not to mention the word "WeChat" too frequently, this applies to any scenario in Douyin.

07. Enterprise Blue V traffic diversion

Through the business license certification of the company or individual business, the enterprise blue V can be posted on the homepage "official phone number" and "official website".

The official phone number can be connected to the same mobile phone as the WeChat account. If a user calls, you can send a text message to guide them to add it. The link to the official website can set up a landing page, which can be used to divert private domain traffic, or directly put a link to the Taobao store for commercial monetization and fan attraction.

08. Information flow promotion and traffic diversion

The information flow is to find Douyin official for paid promotion, which is also the safest method. And it is not limited to directing traffic to WeChat, it can also direct traffic to Taobao stores.

You can set labels based on multiple dimensions such as crowds, interests, and regions, present brands and products to precise groups of people, and use landing pages to divert private domain traffic. This can be said to be the simplest and crudest way of diverting traffic at present.

Final Thoughts

The era of customer lifetime value has arrived, and the era of taking advantage of customers has passed. What we ultimately consider is how to keep users and achieve refined user operations.

Remember, all diversion is just a means, not an end. The correct type of diversion is the one that helps achieve the goal, and all other types of diversion are just for self-satisfaction.

Author: Yan Tao Sanshou

Source: Yan Tao Sanshou