Product Operation: The 50 most touching advertising copies!

What advertising copy has most impressed you? What triggered you? Yesterday, the interactive activity on "Which advertising copy most touched you" received so much love and feedback from friends. Through screening and sorting, we selected 50 of them to see how they touched consumers.

I didn’t expect that yesterday’s small interaction on “the advertising copy that touched you the most” would receive so much love and feedback from friends, with more than 900 replies in the background. In view of the large number of replies, it was finally decided to set up a one-person "special project team" headed by me to screen and organize the content. Similarly, since there is a lot of content, it is inevitable that there will be bias, so if you are not selected, please do not blame other members of the group. If you have any questions, please do not come to me, thank you!

Some of the text is organized as follows:

1. @Then call me Queen of Glass @AaronQiu Pan @CC @Rungogo @ENA @Yan Xiaomao @Leo_Zzzz:

I won’t accept any gifts this year, and if I give any gifts, I’ll give you Melatonin!

2. @Alyosha@sunshinenikoo@Shanchuanrong@bigsugarbean@Lu①straighttalk@Huizi:

You are beautiful.

3. @Whose kid is in the house? @Wei Xing@has ears? Xiao Lin@Fluffy:

We don't produce water, we are nature's transporters.

4. @”L@cup of tea@Ya?lle@Jiang Moumou:

Mom, wash your feet.

Mom, I will also tell you the story of the little duck.

5. @vien@Shanghai Volkswagen Li Jiale@Ding Ding:

Good teeth mean a good appetite, and everything tastes delicious. Blue Sky’s six must-haves will cure it.

6. @珊珊jin@小维@Strongpower.:

Although Jinjiu is delicious, don't drink too much.

7. @鱼_瑜@鲸鱼@史学谦:

Just do it!

8. @Xia Yuhe doesn’t like to eat:

Poor old flame, can't see my new underwear.

9. @Tie Dabo and Bo Niang? @Ke Ke:

If one person gets onychomycosis, it can infect two people.

10. @李霹雳@yuuda:

I bring salt for myself!

11. @西西鲤@moci:

Nongfu Spring is a little sweet.

12. @阿廖沙@Br uc e＠If you don’t reply to my WeChat , just wait. Don’t call me:

If you want the best mining technology, go to Lanxiang in Shandong, China.

13. @God is falling:

Wenzhou, Zhejiang, Wenzhou, Zhejiang, the largest leather factory, Jiangnan Leather Factory has closed down! Huang He, the boss of Wangbaduan, spent his money on eating, drinking, gambling and whoring, and owed 350 million yuan, then ran away with his sister-in-law. We had no choice but to take our wallets to the company. The original price of the wallets are over three hundred, two hundred, or one hundred yuan, and now they are all twenty yuan, all twenty yuan! Huang Hewang Baduan, you are not a human being. We have worked hard for you for half a year, and you don’t pay us. Give me back my hard-earned money, give me back my hard-earned money!

14. @Forget:

When you are short of money, your colleagues can give you 5,000, your relatives can give you 20,000, your brothers and sisters can give you 50,000, and your parents can give you 500,000! But the only one who can come up with 2 million, 5 million or even 10 million is me! ——Loan sharking advertisement

15. @Sally:

Only food and love should not be wasted.

16. @Xiaoming's brother:

It steps on my head today and grows on your grave tomorrow. (Grass protection slogan)

17. @Edohua:

If you pee outside, it proves you are short.

18. @Tan-Fei'er:

Drink up all the unspeakable things in one gulp. (Beer advertisement)

19. @Mr.Bite:

Not every kind of milk is called Telunsu.

20. @Cherry:

If you know where to go , the whole world will make way for you.

21. @V:

I have the final say on my own turf.

22. @Xue Zi:

I will grow up, become more mature, get married, be thrifty, curse, cheat, bargain at the market, and gradually age... We will never meet again, until the end of the world, but you, me, and this world will always be online...

23. @Return:

Has it started? It's over. (Painless abortion advertisement)

24.@Is it you? :

No one can own a Patek Philippe, it is just kept for the next generation.

25. Please @stream of consciousness:

You say you like rain, but you hold an umbrella when it rains You say you like sun, but you hide in the shade when it's sunny You say you like wind, but you close the windows when it's windy That's why I'm scared You say you like commercials too because you don't even pay attention to "Mad Men".

26. @The Scarecrow of Reincarnation:

1. Fellow villagers who join the Red Army can be allocated land.

2. The second cup is half price.

27. @Bamboo:

Aden belongs to the world, Tianjie is yours...

28. @Sunshine:

No buying and selling, no killing.

29. @一晚星:

The wife's first child is her husband.

30. @小烈夫:

Bird mobile phone, the fighter jet among mobile phones.

31. @Hibernating Hedgehog:

Many people have been drinking me for over a hundred years.

32. @joking:

Only those who are crazy enough to think they can change the world can change the world.

33. @Wang Guoming:

Your Extra.

34. @Orange:

Kodak, connecting every moment.

35. @Xu Yan:

Love a bed, love a home.

36. @Mandheling. :

helloMOTO

37. @Mr. Help:

Pay attention to me, idiot.

38. @Yuchan:

You will become funny after eating MM beans.

39. @小小苏?:

If you love her, take her to eat Haagen-Dazs.

40. @Hang Seng Hand Surgery:

I don’t care about how long it lasts, I only care about having it once.

41. @Mr.will?:

Good medicine comes from good ingredients.

42. @Promising Youth:

It's no big deal. (Breast enhancement advertisement)

45. @Fake. noodle::

Companionship is the longest confession of love.

46. ​​@A(′?_?`) Xiaoquan:

The world is so beautiful, but I can't see it.

47. @White-headed Wolf:

He is fine, and so am I.

48. @Azhi Planning:

The bigger your heart is, the bigger the stage is.

49. @Yuan Man:

You have more power than you can imagine.

50. @Axiao:

Little Fox: Dad, look, Mom is smiling at me.

Big Fox: Let’s go, kid, someone is coming. . .

51. @Lan Yang Hedia:

Advertisement for an umbrella stall on a rainy day: The original price was 380 yuan, but now it’s only 30 yuan. It won’t break down for three to five years, and can be passed on to the next generation.

52. @Mr.Y:

No need to modify, just finalize it.

A few points by the way:

1. Advertising is only one part of marketing . No matter how good the advertisement is, if there is a problem with the product quality or other aspects of the 4P, it will still end in failure, such as Bird and Kodak.

2. Advertising needs to be promoted continuously. Since it is to be widely advertised, it needs to have scope and depth, which is a question of reach. So many of the slogans we remember are from old brands.

3. Just like movie stars , the more exposure a brand has, the higher its popularity will be, and the more trust we will have in its products.

4. Melatonin was rated as one of the top ten vulgar advertisements, but today it has touched the most people. I personally think that in addition to the reasons we summarize in daily life, the most important reason for success may be: considering issues from the perspective of the elders, not directly urging us to buy something, but letting us know what the elders need. This is the field of consumer behavior.

5. The well-known Nongfu Spring slogan made the list for the second time, proving that the company’s control over its slogan is very strict and successful. It also refutes the theory that many people insist that advertising slogans cannot be changed.

6. Advertising emphasizes a sense of identity, so it will separate product users from other groups to form specific group attributes or raise its own grade to widen the gap with competing products, such as "Not every kind of milk is called Telunsu."

7. Affordability is an eternal truth, such as “the second cup is half price”, “fellow villagers, you can get land if you join the Red Army” and “Wenzhou Leather Factory”.

8. Use emotions to achieve resonance, such as "Mom, wash my feet", inspirational such as "The bigger your heart is, the bigger the stage is", and helpless such as "Someone is coming, let's go".

9. In terms of expression techniques, there are exaggerations such as "Many people have been drinking from me for more than a hundred years" and "Has it started? It's over already", literary such as "Only food and love should not be let down", down-to-earth such as "If you have onychomycosis, one will infect two", and reversals such as "Step on my head today, and grow on your grave tomorrow".

10. The effect of precise delivery will be doubled, such as umbrella advertising. By advertising umbrellas to pedestrians on rainy days and using a great jingle like this, maybe people won’t bother to bargain.

11. There are too many ads, it's a bit messy, let me be quiet...