How to promote Juliang Qianchuan and what is the promotion effect of Juliang Qianchuan?

With the launch of the massive Qianchuan platform on the short video platform in April , it integrated Luban, AD direct investment, and DOU+ into a closed-loop e-commerce advertising , making it more convenient for merchants to place advertisements and helping e-commerce merchants and creators achieve sustained business growth. Enterprises can choose to deliver information, short videos or Q&A according to their specific delivery needs. Many enterprises that want to try don’t know how effective the massive Qianchuan promotion is? Let’s follow Feng Chao from Jimifeng Technology to learn more about it!

How to promote Juliang Qianchuan and what is the promotion effect of Juliang Qianchuan?

How effective is the promotion of Juliang Qianchuan?

1. Juliang Qianchuan will open up its own marketing capabilities and create an open service market. It will provide advertising delivery capabilities, data delivery capabilities, data analysis services, managed delivery services, creative tool capabilities, etc., to serve e-commerce merchants and creators and build a stable and win-win e-commerce advertising cooperation ecosystem.

2. Bytedance Qianchuan integrates the e-commerce advertising capabilities of DOU+, Bytedance Luban and advertising platforms, and provides clear and specific advertising products based on the core demands of merchants to meet the demands of live streaming sales, short video sales and brand exposure. At the same time, Juliang Qianchuan launched the express version and the professional version, so that merchants with different delivery capabilities can easily get started.

3. Deep coupling between Juliang Qianchuan and short video stores can solve multi-scenario marketing needs such as new product launches, node promotions, hot product discovery, and new store cold starts, and establish a delivery capability that is more suitable for e-commerce scenarios.

4. Before the launch, we will provide marketing insights into people, goods and places required for store operation, support product selection, target audience, and formulation of scenario-based launch strategies. At the same time, we will provide short video and live broadcast content guidance based on industry accumulation to assist merchants in decision-making. After investment, we support system measurement products to help merchants scientifically evaluate channel effects and fan value.

How to improve the promotion effect of Juliang Qianchuan?

1. Satisfy different customer types

Through a flexible combination of personalized delivery methods, the target population can be covered in a refined manner; through intelligent optimization tools that combine human and machine collaboration, delivery problems can be systematically located, and the entire delivery process can be optimized and accelerated; through the fully managed automatic delivery of the intelligent delivery laboratory, delivery can be made simpler and more effective.

2. Achieve closed-loop transformation

Bytedance has a multi-dimensional prediction model for important indicators from click-through rate to conversion rate to ensure the effectiveness of the delivery, and can achieve deeper target conversions through deep data docking. If you download via APP, you can optimize the download experience and help acquire high-intent customers.

3. Satisfy differentiated demands

According to different marketing demands, Bytedance provides eight promotion purposes: sales lead collection, application promotion, store promotion, headline article promotion, product catalog promotion, e-commerce store promotion, and product promotion. By selecting different promotion purposes, advertisers can achieve online conversion, offline conversion, interactive conversion, and product conversion, etc.

4. Build effective content

Bytedance Qianchuan has multiple creative tools including creative center, instant platform, star map platform, programmatic creativity, etc. to build an efficient content production closed loop. For example, advertisers can use Turing and Jishi online image and video generation tools to generate high-quality materials with one click.

The above is how to promote Juliang Qianchuan. What is the promotion effect of Juliang Qianchuan? The specific content is that Jimifeng Technology is a short video operation company dedicated to Douyin operation, Douyin promotion, and live streaming. It realizes new media communication and digital marketing for customers through brand content, short video operation to accumulate users, live streaming by internet celebrities, Douyin sales and other means.