Tips for operating a TikTok account with huge traffic!

Today I want to talk to you about the quality of fans. Previously, we have looked at Douyin accounts from a quantitative perspective. Today's topic is the quality of fans and maintaining high-quality fans.

Whether it is a personal account or a corporate account, it is actually very fast just to add fans, but it is hard to say how high the quality of these fans is! From the perspective of enterprises operating Douyin content, there is always a purpose, such as increasing brand stickiness and covering the product's target audience. Therefore, the operation of Douyin content is not just about looking at the data of likes, fans, and interactions, but also about the quality of our fans and whether they can meet our initial expectations for the operation of Douyin content.

Let’s first define what high-quality fans are and their characteristics from a more general perspective: they are relatively loyal to our account, have strong stickiness, and interact frequently, which is reflected in the data as a lot of likes, interactions, reposts, etc., and they will maintain long-term attention. So how can we accurately attract high-quality fans? I have summarized three factors: long-term value, herd effect, and proactive attack!

1. Long-term value

Whose value is the long-term value? Tik Tok account. After netizens follow your Douyin account, they can continue to benefit from it. The benefits here can be gaining happiness, satisfying curiosity, learning strange knowledge, or finding the products they want.

To achieve this, we must first achieve continuous updates. Compared with Douyin accounts with fewer updates, netizens are more likely to follow Douyin accounts with more updates. The reason is very simple, it’s because there are so many videos. Since the one I’m watching is so interesting, and it has so many videos, there must be many more fun videos. I’ll follow it first and watch them slowly later!

For a new account that is just getting started with short videos, how can you improve the long-term value of the account? First, the frequency of updates must be guaranteed; second, the videos on the Douyin homepage are 3 in a row, but if you want to fill the entire mobile phone screen, 4 to 5 rows of videos are needed. Filling the entire mobile phone screen will at least give netizens the illusion that the account has many videos and will be continuously updated. You can also be a little more clever with a new account. In the early stage, update it quickly with a higher frequency so that the video fills the phone screen, and then update it at a normal frequency.

Whenever there is an Olympic Games or table tennis match, Ai Fukuhara is one of the most popular videos I like to watch.

2. Bandwagon Effect

To put it more down-to-earth, the herd effect means just following the crowd. Whatever others are doing, I want to do too. That’s roughly what it means. The herd effect is neither derogatory nor complimentary, it is a natural phenomenon. It’s like when you are browsing Taobao, there are two stores selling the same product, one has sales of tens of thousands and has received rave reviews, while the other only sells for a few hundred. Which one would you choose? This is actually the influence of the herd effect. Here are two methods:

1. Reference system recommendation

The videos recommended by the system are basically videos with large data volumes, or videos that the system believes netizens may like. We can judge the popularity of a video based on data such as likes, comments, and reposts. A high popularity means that the video is currently more popular. Then we can make videos according to this type.

2. Analyze videos from the same industry

In addition to directly referring to the videos recommended by the system, we also need to learn to analyze and discover recent popular videos by ourselves. Affected by the algorithms of media platforms, it is sometimes really difficult to find popular videos in a certain category through system recommendations. At this time, we need to search and find the big Vs in this category, what videos have they shot recently, and which video data is the best? For example, if you want to make a food video, and you find that soy sauce fried rice is very popular in the recently updated videos, then you can also make this kind of video. Of course, if you add some points that have not been mentioned before in the video, the effect will be better!

3. Take the initiative

Taking the initiative means exactly what it says. The methods above are just copying others and imitating the video formats that have already exploded in popularity. But if your account can be unique, then without a doubt, you are already a big V! Becoming a big V is not 100% because you can be the leader, but the Douyin accounts that can be the leader are all big Vs!

To take the initiative, you need to pay attention to and understand the needs of users. In fact, the concept of users here should more accurately be the fans of the account: pay attention to the needs of fans! For fans who frequently like and interact with us, we should actively and proactively respond to them. Reply to fans according to their tone and context. After a period of time, you can also conduct some surveys with these true fans, asking them what kind of videos they like, whether they have any opinions or views on the current Douyin account, etc. This will not only make fans feel his importance and encourage them to comment and interact more under the videos, but will also satisfy their vanity and give them a sense of satisfaction!

At this point, some friends may feel that there is a subsequent link that they are often unsure about. It’s about how to interact with fans and increase fan stickiness through interaction! First of all, everyone must know that in the Tik Tok algorithm, the weight of comments is higher than completion and likes. And while you are writing a comment, the video is still playing, which means that comments can also increase the completion rate! Therefore, the management of comments must be done well. In fact, the skills to interact with fans are not that complicated. Just do the following three points!

Are you envious of the number of comments and follow-up reviews? . .

1. Follow up and interact in a timely manner

In daily life, chatting with friends is a process of giving and taking, except for one person who said that it is not called chatting, it is called venting! Many Tik Tok users post comments and send private messages in the hope of getting a reply, and the faster the reply, the happier the fans. The more famous the Douyin account is, the happier the fans will be!

If our account is in its early stages and does not have many followers, we can try to reply in a timely manner and not be too deliberate. Just treat it as a chat with ordinary friends! This will make fans feel comfortable and respected and valued.

2. Pay attention to style and tone

We have said before that a Douyin account must have its own style. Our videos are all in a friendly style, with fluent dialects. We should also maintain this style when interacting with fans. If you follow the Douyin account of the public security agency, you will find that the content of the interactions is very serious and people don’t talk easily. If it is a business account, it should be slightly more serious. Don't say anything you don't know. You can joke with each other, but you can't say something in an affirmative tone. At the same time, we also need to judge the fans' mentality and context through the interactive content and continue speaking in line with the fans' needs.

3. Give priority to replying to key fans

Everyone has watched the live broadcast, right? When the big anchors are rewarded with rockets or something, they will say it in an exaggerated tone during the live broadcast, thank you XXX for the planes and rockets, thank you old iron, old iron 666. And when the small anchors see someone applying for a card, they will also mention it, thank you XXX for the card, thank you. However, the anchors will definitely not say "Welcome XXX to the live broadcast room, welcome" just because someone enters the live broadcast room. Don’t think that the anchors treat you differently. In fact, you are treated differently, and the differential treatment here is not a derogatory term. Just like at work, everyone picks the most important and urgent work to do! When the number of fans of a Douyin account increases, there may be a lot of comments under a video, which is difficult for the operator of the Douyin account to keep up with. What to do? I can only reply to the key points! So what kind of fans should be the key fans?

1 True Love Fan

We have mentioned before that true fans are those who interact with you frequently, not for fame or profit. If they pay attention to you frequently, it must be because they really like your work. True fans must be maintained well, and some Douyin account owners will even record some information of true fans. For example, if you often go to a restaurant to eat, the owner is familiar with you and knows your favorite dishes. Just like in TV dramas and movies, the owner will ask you as soon as you come in, "Same as usual?" Your dining experience in this kind of restaurant is really different! We should also strive to achieve this level in our Douyin account!

2 fans who gave comments

It is said that honest advice may be unpleasant to the ears but is beneficial to one's conduct. Although there are many keyboard warriors on the Internet, we still need to objectively judge whether these opinions are useful. Keep a good attitude and look at these opinions objectively, and you may find many unexpected surprises!

3 Famous people

On Douyin, the definition of being famous is very simple: either the person is particularly well-known and prestigious in the industry, or the person has a huge number of fans. If we encounter these famous people commenting on videos, we can reply in a focused manner to show our attention and respect. Similarly, fans will also see our comment interactions, potentially increasing the account’s weight in the hearts of fans!

4 With negative emotions

Some netizens' comments clearly contain negative emotions such as sadness, loss, and abuse. Everyone is unhappy sometimes. As long as our videos do not contain any brainless or irrational content, and what the user said is completely inconsistent with the video, we can just treat him as an internet troll. The prevalence of the Internet has not only given rise to keyboard warriors, but also to a group of online trolls. If possible, such messages can indeed be dealt with through comment management. If the situation is serious, they can also be reported to Douyin. If you meet a fan who is really sad, you can reply to him and comfort him if you have the time and conditions!

When you encounter some irritating comments, you must remain calm.