How to use Xiaohongshu for promotion and traffic generation?

If you want to do a good job of promoting Xiaohongshu , it is actually the work of attracting traffic to the platform. Today I will share the methods of attracting traffic to Xiaohongshu and the exposure thinking.

1. Why do we need to attract traffic when promoting on Xiaohongshu?

Since last year, Xiaohongshu has followed Taobao in the name of Ma, that is, after the generation of shopping artifact Taobao, Xiaohongshu can be said to be a new type of shopping tool. Through crowd-targeted data in online resources, it can be found that female users account for the vast majority of the Xiaohongshu platform, and their ages are around 18-35 years old. This age group has sufficient purchasing power and has a high ability to recognize the quality of content in Xiaohongshu. Choosing Xiaohongshu platform for promotion means that most of the people attracted are women aged 18-35.

2. Xiaohongshu’s communication methods

A brand that can promote Xiaohongshu must have very good marketing power and quality in content. A high-quality content can not only increase the popularity of the topic but also have great exposure and spreadability. Therefore, the communication effect of Xiaohongshu cannot be ignored.

3. How to share your personal brand on Xiaohongshu?

You can share some shopping experiences and cost-effective products on Xiaohongshu to guide visitors to interact frequently, and create some keywords to encourage visitors to search for your content. Xiaohongshu's targeted audience browses the platform when they have nothing to do. Even if they don't need the products they see, they will be motivated to buy after seeing the reviews and high-quality content.

4. Drainage operation techniques

First, you need to select the account's interest content that female users aged 18-35 like to pay attention to, such as chasing stars, watching TV series, loving beauty, shopping, food, shopping malls, fitness and yoga, etc. These will become the focus of future analysis and some case data analysis, which will be of great help. You can also learn to imitate some of the creative content that this user group likes and apply it to your own notes. Remember that copying other people's content will not get you recommended by the platform, nor will it get you any traffic.

After the main text is completed, the picture materials must be high-quality. Do not use blurry ones, those with watermarks, and do not copy those used by others. If you use pictures well, the chances of getting recommended will be greater!

5. Xiaohongshu platform promotion rules and algorithms

If you want to do brand promotion on the Xiaohongshu platform, it is important to keep in mind the rules of the platform. No matter how good the content is, it will not be exposed and converted if it does not comply with the platform guidelines, and you may even be punished by the platform. For example: you cannot leave contact information, including WeChat and QQ, and don’t take risks in the hope of getting away with it. If you are caught, you will be banned, which is not worth it.

6. Multi-dimensional traffic diversion

After a piece of content is published, there is a certain probability that users will reply or send private messages. At this time, in addition to actively interacting with users, you can also use this communication as a guide to guide users to perform various operations.

7. Keyword traffic generation

Keyword ranking optimization of Xiaohongshu is a great way to attract traffic. You can move your notes to the top of the corresponding keywords without doing anything deliberately. The effect of attracting traffic is a visible increase. If you have a friend who understands search engine optimization, you can also use the principles of SEO to attract traffic to third-party platforms and do some long-tail keyword rankings for traffic, such as Baidu Tieba, Douban, Zhihu, blogs, self-media accounts, etc.

Source: Promotion and Operation Methods and Techniques (ID: iM-Find-PG)