The display forms and monetization of online alliance promotion!

An online alliance is a group of websites and self-media advertising resources that organize traffic. Then it is sold to major traffic demand networks. Different alliances have different forms. The operating platform provided for advertisers can be called DSP advertising platform.

Through traffic platforms, self-media owners can easily realize monetization (in the form of advertising).

However, in this article, I want to talk about how to use the ad network DSP to find massive traffic.

What exactly is affiliate marketing ?

The example used in this article today is Baidu Alliance, but the forms of alliances like Alimama are the same. Take PPC alliance as an example. For example, CPS and CPA-based alliances are basically the same.

The above diagram shows the general process of network users generating demand for using the network. First think about what to do, then look for products, compare products, and place an order.

The second step is to achieve it through SEM. That is, users can find the information we promote when they search. But basically no one will buy it the first time.

At this time, you need an online alliance to put the information on the corresponding vertical websites to form a brand impression on users. If there are too many brands, it means you want to choose one. Then, through comparison, you will naturally place an order and complete the transaction.

This is why many Tmall and JD merchants build their own website and achieve brand enhancement through SEM and online alliances.

In fact, in the current Internet where big data is widely used, advertising has long been intelligent and can target different groups of people.

Natural alliances are also possible. By profiling the crowd, you can also target behavioral keywords or visits to obtain more accurate traffic.

If the traffic is accurate, the transaction will naturally be relatively good.

The traffic of the online alliance is huge. Taking Baidu as an example, the traffic of Baidu Online Alliance includes Baidu’s own traffic + 95% of the Chinese websites joining, so naturally it can reach 95% of the traffic. Of course, the mobile phone needs to be combined with other DSPs.

So what forms of display does the online alliance have?

As shown in the picture above, on many websites or mobile terminals, there is a little bear paw, which are Baidu Union ads. Of course, there is also a Taobao, which is Alimama. . And so on.

There are 6 types: banner, vertical banner, rectangle, floating, patch, and text.

Except for the Year of Text, the other five are in the form of pictures. Please search Baidu for the size and specifications of the pictures.

Regardless of the display method, the display is free and the click is paid. If this point is applied well, it will be of great benefit to brand expansion.

Smart advertising is all about crowd profiling. Different DSPs have different relative population portraits. But basically it’s all about age, gender and so on.

Baidu Alliance is no exception. There are just more options for delivery media (websites for delivery) and delivery industries.

At the same time, the most important thing is keyword targeting and visit targeting.

Let’s focus on the content of keyword targeting and visit targeting.

The so-called keyword targeting means that when a searcher searches for certain keywords, the network alliance will remember his search. When you reach a third-party website, if there is an affiliate advertising space on the website, different advertising images and texts will be displayed based on the words you searched in the past;

Visit targeting means that if a user who comes to a third-party website has visited certain specific website pages before, different network alliance advertising images and texts can be triggered.

Basically, a good combination of keywords and visits will greatly improve the accuracy of traffic.

For network alliance promotion plans, different plans should be created based on different keywords, and then advertising groups should be established based on different display formats.

Of course, different orientations can also be planned separately.

The reason for doing this is that you can offer a better price for different formats. Different keyword classifications can achieve keyword targeting. It is more convenient for future data analysis.

The analysis of the effectiveness of online alliances can be determined more from the perspective of cost, conversion, brand, and remarketing.

The online alliance is more of a brand impression, and with the brand impression comes trust.

Because there is no quality score for keywords in DSP advertising. Instead, the charges are determined more based on the click-through rate of the creative images. After completing the production of different pictures, you can check the different click-through rates and CPA formats. To do more optimization.

author: Micro Rabbit

source: Micro Rabbit