How to promote WeChat mini program to attract new users?

In the era of mobile Internet, traffic costs are gradually increasing, so the low-cost customer acquisition of mini programs has undoubtedly attracted widespread attention from businesses. So how can we operate our mini programs to better play their value? Today, Jimifeng Technology will talk about some methods and techniques for mini program traffic diversion and promotion, making it easier and simpler for your mini program to attract new users and conversions. (WeChat: jimif1)

How to promote WeChat mini program to attract new users?

1. Crowd Matching

Before promoting a mini program, merchants can first conduct an in-depth analysis of the target user group based on the user's age, gender, region and other attributes, and summarize the characteristics of the user group. Merchants can then conduct traffic diversion promotion based on the characteristics of the target user group to achieve precision marketing. Crowd matching before promotion can save merchants promotion time and costs, and make merchants' promotion and diversion no longer blind.

2. Scene Matching

There is no concept of following or downloading mini programs, so the previous promotion method of scanning codes to send gifts for APPs and public accounts is no longer effective. Merchants can attract new users and divert traffic to mini programs by matching online and offline scenarios. For online, you need to establish scene-related cognition to make users think of your mini program under a specific demand, while offline, scene-related cognition is generally achieved by scanning QR codes.

3. Triggering Fission

In the process of promoting and attracting traffic to mini programs, fission is a faster way to increase the number of mini program users. If merchants want to motivate users to help you promote, they can use prizes to encourage users to share and spread, marketing tools to guide users to share, and sharing and spreading based on emotions to trigger users' fission and spread. Fission and attracting traffic is of great significance to user retention and new development. Merchants can focus on relevant cases, such as Pinduoduo.

The above are several methods of attracting new users for mini programs summarized by Jimifeng Technology Network. Of course, if you want to attract more users, you still have to rely on the merchant's own products and services. High-quality products and services + rich online and offline promotion methods can promote word-of-mouth and make attracting new users a natural process.