18 tips for writing a good beginning and ending for a public account article!

A few days ago, I saw someone say on Zhihu:

"I work in new media operations . When I write an article, I always have a good idea of ​​the content framework, but I don't know what to write at the beginning and the end. Sometimes, I have already finished writing the article, but I still can't start writing the beginning."

This phenomenon is actually very common when writing articles, just like many people are always hesitant about the title and don’t know how to write it. But the beginning and the end are crucial.

Just because a user clicks on the title and enters your article, it doesn't mean that he will read your article carefully. Without an article introduction to arouse his desire to read and make him focus on the article, your users may have left long ago. If you don’t know how to write an ending, your article may be wasted or even have a bad ending.

So, how do you write a good beginning and ending for a public account article?

Here the editor gives you some suggestions that can be used immediately. If you remember, you will find that many big Vs ’ articles are also written like this at the beginning and end.

1. The beginning of the article

Condensed essence: You can briefly summarize the core points of the article to give readers an anticipation in advance. For example, you can write the content framework of the article at the beginning to make it easier for readers to read and understand; you can also summarize the content of the whole article, why it is said, and what you can get after reading it;

Fixed style: You can edit a unique opening based on the tone of your own official account, with a fixed style layout for long-term use. And each time just change the keywords of different themes, such as "Hello everyone, welcome to listen to Your Moon My Heart..."

Describe the pain points: You can bring out the pain points that the majority of readers are concerned about to stimulate their interest, and then give suggestions or solutions step by step. This article structure basically conforms to the SCQA structure proposed in " The Pyramid Principle ";

Create suspense: You can create suspense, shape contrast, form conflict, etc. at the beginning to arouse readers' curiosity. This is probably the most common opening form I have seen.

Golden sentences and famous quotes: You can use powerful golden sentences or famous quotes to directly set the tone for the entire article and immediately make readers nod in approval. However, famous quotes are easy to find, but golden sentences are hard to find.

Have a bowl of chicken soup: Similar to golden sentences, chicken soup is also a very common way to start an article. Although readers are becoming increasingly immune to chicken soup, you have to admit that good chicken soup can always resonate with people and involve them emotionally.

Tell a story: You can also tell everyone a short story at the beginning. People who can tell stories never worry about not knowing how to start. It is still one of the most effective ways to attract readers to read, and sometimes it is even the best way.

Get straight to the point: You can also get straight to the point and express your opinion directly. This method is very suitable for the current era of fragmented reading, because it is not long-winded or roundabout, and just says what you want to say directly.

Introducing an event: You can also directly shift the focus to the main content by describing a piece of news, your own experience, or the latest event. This actually acts a lot like storytelling at the beginning of an article.

Talk about a phenomenon: You can also write about a common phenomenon, or a phenomenon that suddenly appeared, or a phenomenon that many people have not discovered yet, and relate it to the main text. The more insight you have into a phenomenon, the more amazing it will be when you use it.

OK, that’s all for the 10 tips on how to write a good opening for a public account article.

2. End of the article

Let's talk about some ways to write the end of the article:

Summarize the entire article: You can give a brief summary of the entire article to help readers finally sort out their thoughts and highlight the perceived value at the end of the article.

Emphasize the point: You can re-emphasize the core point of the whole article and sublimate the theme so that users can firmly get your point.

Chicken soup resonance: You can just throw out chicken soup, the purpose is to impress the readers nakedly.

Golden sentences and famous quotes: You can create golden sentences or quote famous quotes, which will immediately improve your quality. This will also stimulate readers to share and quote them on their friends circle .

Topic interaction: You can also throw out a targeted interactive topic to trigger discussion. It doesn't necessarily need to be related to the article, the key is to form a style.

Preview of the next issue: You can also make a preview of the next issue’s content to attract your readers. Stay tuned, the next issue will be more exciting!

Ask a question: You can also ask a question related to the content of the article, or a new question, at the end of the article. The answer will be given in the next issue or by replying to keywords. Stay tuned, the answers are here!

Common catchphrases: You can also edit a closing statement with your own unique style and use it for a long time. It can be the catchphrase of this account, a slogan, or a specially prepared paragraph...

Anyway, even if you really can't think of a good ending, don't use a bunch of irrelevant nonsense. Even a very unique END is better than a bad ending.

Back to the question on Zhihu at the beginning, I actually think it’s not that you have thought about the content framework but don’t know what to write at the beginning and end, but it’s precisely because you haven’t made a systematic conception of the article framework.

If you think it through, you will know exactly what the thread of the article is and how you will proceed step by step! You are like an architect, and your article is actually the building you want to build. Once you have thought through every step of the building and constructed a clear blueprint, all that remains is to build it beautifully.

At this time, you should not be wondering what to write, but should be struggling with how to write better.

So, these tips above come in handy!

Source: Mumu Laozei