Soul advertising, Soul recommendation page advertising

In the marketing platform of Generation Z, traffic is the main source of influence on the development of advertisers. Currently, SOUL has more than 200 million registered users and 24 million daily active users. Among them, 90% of users were born after 1995 and 2000. The male-to-female ratio is 4.5:5.5, which is a gathering place for many Generation Z users and has great traffic prospects.

SOUL advertising is a program-purchased information flow bidding advertising, which is displayed within the Soul APP.

Advertisers can place advertisements themselves through the SOUL advertising backend. Soul is a communication community for young people. Through SOUL advertising, corporate products can be promoted to over 100 million young people born after 1995.

If you want to place advertisements on Soul, you must open an advertising account.

Soul account opening required materials:

1. Affix the official seal to the copy of the business license and write "same as the original" in the blank space.

2. You need to take a screenshot of the ICP filing, print it out and stamp it, and write "consistent with the website" in the blank space.

3. The app industry needs to provide software and application market download links.

4. Special industries also need to provide special qualifications for the corresponding industries;

Soul advertising dimensional targeting

Since it is information flow advertising, we need to talk about the issue of dimensional targeting. Soul information flow advertising has only started recently, so compared with mature information flow advertising platforms such as Weibo and Toutiao, it is definitely simpler, but it has everything it should have.

1. Bidding method: CPC, pay per click

2. Dimensional orientation:

Crowd targeting: name, age.

Regional targeting: first-tier, second-tier, and third-tier cities.

Scenario orientation: IOS/Android, wifi/non-WIFI

Currently, SOUL does not allow individuals to open accounts, nor can it complete recharge promotion operations. Therefore, Soul’s advertising still has to rely on agents.

To place soul advertisements, please contact Qinggua Media official