Case analysis: How to play information flow video advertising? Analyzing new video advertising tactics!

In the era of "content consumption", information flow video advertising has become the new favorite of brand marketing, providing unlimited creative imagination space for the presentation of advertising content. How can a short information flow video ad that is less than one minute long quickly convey brand appeal and attract users?

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In summary, an excellent information flow advertisement needs to grasp three points:

First, introduce the character’s background within a few seconds to arouse interest. Second, tell a story with a plot that arouses emotional resonance within 30 seconds. Third, convey positive and optimistic brand values ​​that can inspire audiences to remember and like them.

In addition, with the rapid development of mobile Internet, users are divided into various applications and their time is more fragmented. Therefore, brand marketing is also required to have high-quality content to attract and retain users after finding accurate users, and then establish an emotional connection between users and brands.

Source: Information Flow Intelligence Bureau (ID: allinfeed)