How to use information flow to follow hot topics?

I believe everyone knows the importance of following hot topics .

1. Sort out the selling points

If you want to take advantage of the hot spots, you must be clear about your brand advantages and product selling points.

First, you need to do this -

A: Sort out the core value and selling points of your own brand or product

Every brand and every product has its own core value and selling point. Sort out your brand’s core value points and product’s core selling points in advance. Once a hot spot emerges, you can think about whether you can use this selling point.

B: Sort out other relevant values ​​and selling points of your own products

In addition to core value, some products have multiple selling points. List these selling points in advance, and once hot spots emerge, you can check whether they are related to these selling points.

2. Get hot spots

Hotspots are generally divided into regular hotspots and emergent hotspots.

Regular hot spots refer to domestic and international holidays, historical events, and some artificially created e-commerce shopping festivals. I won’t go into details about this type of hot spots in this article. Today, I will mainly introduce to you how to obtain sudden hot spots.

There are many types of sudden hot spots , such as hot spots in popular variety shows, movies , and TV series, some hot breaking news that are highly discussed, social events, and celebrity gossip. We can use some tools to analyze these hot spots.

1. Popular on Weibo

The vast majority of hot topics basically break out on Weibo, and Weibo is naturally the most suitable media platform for hot topic outbreaks .

Weibo Hot Search List and Weibo Topic List, these two hot lists can comprehensively analyze the most popular information, hot spots and topics for you at the first time.

2. Baidu Search Ranking

The oldest hot spot analysis tool, used in conjunction with Baidu Index, the query and analysis results are more comprehensive and efficient.

Baidu Search Ranking uses search terms as statistical objects and the search behaviors of hundreds of millions of netizens as data basis every day. It is the most direct, objective and valuable tool for discovering and mining Internet information and reflecting the interests and needs of netizens.

3. WeChat Index

On the homepage of WeChat on your mobile phone, search for "WeChat Index" and you will find the WeChat Index mini-program , which can be used to query the popularity of hot words in the WeChat system.

These three tools can basically cover all hot events.

3. Determine the direction

After finding the hotspot that matches your brand and products among the many hotspots, the next step is to consider creative presentation .

Qingguajun would like to remind everyone here that before presenting your creative ideas, you must first determine your purpose and goals, whether it is to increase your popularity or to gain customers by following hot topics. Different purposes will lead to different directions and plans.

Once your promotional objectives are determined, you can start to think of creative ways to present them.

4. Creative Examples

This time, we will take "XiaoXshu" and "PiaoXwang" as examples to provide you with some hot material examples.

XiaoXshu is a fashion app for sharing life and marking high-quality products. The beauty section in it is deeply loved by young ladies. Isn’t the recently popular "Story of Yanxi Palace" full of beautiful young ladies?

After matching, you will get creative pictures and text↓↓↓

As a ticketing website, PiaoX.com is a perfect match for iQiyi's recently popular "The Rap of China"!

As the saying goes, if you follow the hot spots well, you can play the game of chicken forever.

If you grasp the hot spots well, it will not only bring brand exposure , but also often bring considerable registrations .

The cost has been reduced, and the boss looks at you more tenderly!

Smart you, have you learned it?