4 channels and 5 tools for Taobao promotion

Four major channels: official Taobao activities, Taobao experts, Taobao media and Taobao.

Five major tools: merchant backend, alliance backend, content library, coupons, business advisor.

1. Official Taoke

The official Taoke is actually our merchant backend, which requires setting up general plans, marketing plans, setting commissions, daily event registration, etc.

The merchant backend will not produce any effect, but it must be done. Just register according to the process. The entire merchant-side backend is like a smart plan for the express train. It is provided to you ready-made and you only need to set it up and adjust it. There is no complicated process. But you want to rely on it for significant results? Then just think about it. So setting it up is a must, but don't hold out too much hope.

2. Activity Taoke

There are two types of Taoke activities: one is platform activity, and the other is alliance station group. To put it simply, platform activities are some Taobao platform apps, such as money-saving websites such as rebate websites and special sale websites.

Event Taobao focuses on cost-effectiveness. A platform has a website or an APP, while an alliance group does not have a website or an APP. It relies on others to make transactions and is good at price wars to boost sales. Event Taobao competes on supply chain strength and Taobao resources at hand.

1. Platform activities

1. The rebate platforms now include Fanli, Yitao, Taofenba, etc. These channels are suitable for high-gross-profit products to achieve sales volume below zero. They are characterized by high commissions, and the rebate form does not affect the lowest price of the product. It will not have any impact on the official activities reported for our products in the future. Platform activities are based on the difference between brand products and the accumulation of Taobao customer resources.

2. Special sale website now has our 800 yuan discount and coupons, which are not included in the main search weight, and new products are sold at cost price; it is suitable for clearing inventory, or selling cheap goods when the product price is originally low. However, it is not recommended to do this kind of special sale. The reason is very simple. No matter how well the current special sale websites do, they can never compare with Pinduoduo. They have been left far behind by PDD. But if the merchant sells purely low-priced goods such as garbage bags and rags, then you can give it a try.

(II) Alliance Station Group

1. Taobao affiliate alliance and QQ/WeChat groups, also called social Taobao affiliates.

The largest transaction volume comes from the community alliance Taoke, which is characterized by coupons + commissions + service fees

Find activities at low prices and find experts at high prices. Low gross profit and high order value – experts, find good products and live broadcasts through V tasks on the site.

3. Expert Taobao

Experts Taobao are divided into on-site and off-site.

4. Media Taoke

Media Taoke is the most annoying type. For example, in website navigation, input methods, news, various plug-ins, etc., advertisements appear in the form of pop-ups. This form of promotion is suitable for platforms but not for merchants.

1. Merchant Backstage

(1) Set up a general plan commission, and set the commission to the lowest level in the category.

(2) Targeted plan, hidden promotion, suitable for one-on-one cooperation with influencers and big Vs. The commission is set at category + 30 items. The specific commission amount needs to be communicated with the influencer.

(3) Marketing plan, setting commission for each product. This can be set or not under normal circumstances. The marketing plan can be simply understood as a module that displays the effectiveness of the investment promotion team leader.

(4) The optional plan is not very useful and can be set up or not.

Taobao Merchant Forum: Taobaoke.bbs.taobao.com

This forum is a must-read for merchants. Here you can learn about the latest posts from Taobao officials, such as the announcement of the off-site content marketing product library. If you are doing off-site marketing, you must understand the minimum commission for entering products into the content library. Different categories have different commission threshold requirements.

For entry-level store accounts: Log in to Taobao Alliance Super Goods to look at the products of your neighbor Lao Wang, and you will see the planned commission: the marketing plan is 30% off, the general plan is 10% off, and then the commission actually set by the other party is shown.

2. Alliance backend: pub.alimama.com

Taobao has a buyer center and a seller center in its backend. Similarly, Taoke has a merchant backend and an alliance backend. The principle is the same. You can use Taoke’s perspective to get information that you can’t get at other times. Log in with our merchant account or your own account and click I want to promote.

It needs to be emphasized: the accounts used to log in are all primary accounts, and the commissions you see must be 30% off.

For example: For the first item on the best-selling list in the figure below, the marketing plan commission is 9%, but the actual merchant setting is 30%.

3. Content Library

Before looking for influencers on platforms such as Douyin and Kuaishou to promote your products, the products must be included in the content library so that the influencers can add your products to the shopping cart.

There are two ways to enter the warehouse

(1) Sign up directly in the content investment promotion, but usually the team leader is not familiar with you and will not help you review.

(2) Directly set up marketing plans to be automatically stored in the database.

4. Coupons

Taobao Affiliate uses Alimama coupons. When creating a coupon, choose official channel promotion and then choose Alimama coupons.

Please note that store coupons are not included in the lowest price and will not affect subsequent Juhuasuan or other activities.

5. Business Advisor

Business Advisor - Market and Competition - Order the standard version to see the traffic sources of competitors, check where the visitors of their products come from, and determine whether it is an on-site or off-site promotion. Search explosion usually means there is no hanging goods, you need to enter Taobao search

Store vouchers do not affect the lowest price, but merchandise vouchers do.

Author: Cucumber Morning News

Source: Qinggua Media