Open an account and display style for B station advertising!

There are so many advertising resources on Bilibili, how should I choose?

Bilibili advertisers are mainly divided into two types: mobile and PC, so it is very important to choose advertising resources. When choosing advertising resources, advertisers can select corresponding advertising resources based on the promoted products and target audiences, or observe the advertising resources selected by their peers (advertising placements are subject to A/B testing, so if peers choose a certain advertising resource and conduct multi-regional and multi-range promotions, it proves that the choice of advertising resources is correct), or listen to the business consultants of Bilibili Advertising. Business consultants will contact advertisers from all walks of life, so when advertisers don’t know which advertising resources to choose, they might as well listen to their advice.

At present, industries such as wedding photography, vocational training, mobile application downloads, and games are very suitable for advertising on Bilibili! If you don’t know whether your industry and products are suitable for advertising at Bilibili, please contact us at Shanghai Tianqing and you will find out the answer.

How to place advertisements on Bilibili? Who to find for placement?

Currently, advertising on Bilibili is a blue ocean, so most advertisers have two attitudes towards advertising on Bilibili: one is to wait and see, and the other is to have already placed advertising on Bilibili and started to make a profit. Therefore, for advertisers who have not yet placed ads on Bilibili, it is still necessary to place ads on Bilibili! If you want to place ads on Bilibili, you can contact Shanghai Tianqing by calling 400-620-8365 and cooperate with it to place ads on Bilibili.

Open an account for advertising at Station B?

The process of opening an advertising account at Bilibili is very simple. You can quickly open an advertising account at Bilibili by filling out and submitting the account opening form.

1. Provide the qualifications required for opening an account and fill in the Bilibili advertising account opening form.

The specific qualifications required can be described in detail in the figure below.

2. Ad account operation optimizer submits for review

If everything goes well, the review will be completed within 1 working day;

3. After the review is passed, the advertisement can be officially launched online

After the Bilibili advertising account is successfully opened, we can log in to the Bilibili advertising backend through the provided B station UID, add the corresponding advertising plan, and officially launch advertising online.

B station advertising has these advertising styles

1. Large picture ads in information flow

The large picture ads in the information flow are displayed in the information flow of the B station homepage, occupying two information positions and presented to users in the form of a combination of pictures and text. This type of advertisement focuses on picture design, and the picture background color and content are very challenging for designers. If we want better advertising effects, we can work hard on the pictures and texts. At the same time, whether the advertising title is attractive enough is also an important factor in determining the advertising effect.

2. Small picture ads in information flow

Small picture ads in the information flow are also presented in the information flow of the B station channel page, occupying only one information position. The ad title setting is more important than the picture setting. However, the picture cannot be casual. If you want to have a good advertising effect, you must not be stingy with the design. The characteristic of information flow advertising is that it does not affect users' reading and browsing, has a good user experience, high advertising exposure, and naturally improves the conversion rate.

3. Banner ads

Banner ads are displayed in the advertising section of Bilibili. The ads are displayed in the form of a four-picture carousel, which means that this ad space can recommend four different brands at the same time. The advertising exposure effect is good.

4. Video Ads

Bilibili video ads are different from ads on other video sites. Their review requirements are relatively strict and require more abundant advertising creative support.

Bilibili has a rich variety of advertising styles and supports a variety of different creative advertising styles. Companies that need to do online promotion can consider placing Bilibili ads, and the effects are very good.

For advertising at Station B , please contact Qinggua Media

Related reading:

B station advertising costs, advertising advantages and delivery process

Introduction to Bidding Ads and Access Industries at Station B