Do these 5 things well and the click-through rate of information flow advertising materials will increase by 90%

What does craftsmanship require? Humility, perseverance and carefulness. In terms of advertising creativity, we also need to inject the power of craftsmanship, strive for the best display and achieve the best results.

Today, based on the PMP resource of 360 browser ’s hot news pop-up skin, I’d like to talk to you about how to achieve better conversion effects when making materials.

During the advertising process, there are usually some theme activities on the website, such as anniversary celebrations, membership days, hotel festivals, etc. The purpose of advertising is mainly to introduce more traffic and attract more users to convert on the event page. Therefore, advertising materials need to be more inclined towards atmosphere rendering, providing infectious and appealing colors and texts.

Taking tourism customers as an example, the tourism atmosphere should be relaxed and exciting, and people should experience various life experiences; the May Day outing should be full of vitality, and people should break free from the cold and go out into the wild; playing in the water in summer should be for the sake of coolness and refreshing.

With this atmosphere, users will naturally want to click in to take a look, so the CTR will naturally be high. Of course, the landing page must be really informative, and the principle of integrity is also an important factor in ensuring purchase conversion.

Let’s take the creativity of tourist customers as an example: Qiandao Lake is a national forest park, and its most attractive feature is its “Thousands of islands and clear waters in a painting”. As a spring promotional item, the material highlights the clear water of Qiandao Lake. In spring, the river water is as green as blue, which makes people yearn for it; at the same time, it creates a sense of urgency for the 449 yuan 3-day flash sale, guiding users to actively click to promote conversions.

It is also a single product promotion. The material highlights the theme town characteristics of Nianhua Bay, such as Zen life and parent-child vacation. The 3-day limited-time flash sale for 599 yuan also attracts all kinds of users.

When it comes to choosing a background, the first thing to consider is the color. Since the browser pop-up skin automatically pops up in combination with hot information after the browser is opened, the choice of background color must be prominent. Only by bringing a visual impact to netizens can you catch their attention in the first place.

Taking the material for educating customers as an example, the bright red background can attract the attention of netizens immediately when the advertisement pops up, no matter what color the user’s computer desktop is.

First, let’s talk about the classification of copywriting sentences. Taking educating customers as an example, there are the following suggestions:

1) The sentence should contain emotional words to resonate with netizens. For example, the following material can inspire netizens to cherish the opportunity to take self-study exams by comparing others' desire to go to school.

2) Attraction of benefits. Everyone is eager for promotion and salary increase. For example, the following material uses the three words "salary increase" to attract the interest of netizens;

3) Interrogative sentences trigger thinking and express definite meanings in the form of questions.

1) It is ideal for the image to be embedded in the background and for the text to occupy two-thirds of the material;

2) The picture is on the left and the text is on the right, and an invite-to-visit button is added to guide netizens to visit the page with one click.

We have talked a lot about the characteristics of high-quality materials, copywriting key points, etc., so how can we apply them in a unified manner to the actual production of advertising materials? The picture below can directly help us create high-click browser pop-up skin delivery materials.

According to the above model, when making materials, you only need to put background images of different colors, texts of different descriptions, etc. directly into the PSD file to generate high CTR materials for advertising in minutes. It not only ensures the effectiveness of the delivery but also saves a lot of time, killing two birds with one stone.

Although the information flow advertising material is just a small picture, if you want to get more and better conversions at the golden traffic entrance, you still need to spend a lot of effort to carve it out carefully. The following summary is for your reference.

Let’s talk about this first. As long as you keep the “optimization guide” mentioned above in mind, the conversion effect will live up to your expectations.

Source: 360 Marketing Academy