How to write Thanksgiving copy? Here are 8 tips for you!

As the name suggests, the festive element of Thanksgiving is gratitude.

It is relatively more difficult to take advantage of holidays with distinct and single characteristics, such as Labor Day. However, by looking at the excellent copywriting that leverages the situation over the years, we can still find some good directions for thinking.

Recommended reading:

1.Thanksgiving copywriting is here! How can brands take advantage of this trend?

2.The Thanksgiving copy you wanted is here!

3. The Thanksgiving copy is here, please check it!

01 Creating Chinese characters by breaking them down

Durex ’s Thanksgiving copy from two years ago: Gratitude is more than just talk.

I split the word "谢" into "言射" and made a dynamic GIF image, which is both vivid and meaningful. The idea is beyond people's imagination and redefines the standard of thank you.

For example, Zotye Auto ’s Thanksgiving poster took advantage of the situation by breaking down and re-creating characters. Assemble your own logo into the word "En". Although it is rough, the direction is still feasible.

Using the method of splitting characters to create new words, I came up with the idea of ​​making a Thanksgiving poster for the toilet paper brand "Xinxinxiangyin". There are hearts under the word “gratitude”, so you can try this.

02 Pun

This is the most commonly used technique to leverage momentum. Although it is not new, it is really useful and sometimes even outstanding. In the field of brand leveraging, there is actually an invisible veteran in leveraging momentum. That is Qia Qia melon seeds, which can be found at all times. What they play with the most is puns.

Qia Qia Food : We are grateful for every moment and feel happy to have you by our side.

There is also the gratitude copy written by Lao Wang next door, which illustrates one thing. If creativity doesn’t work, then homophony will.

Wanglaoji : Thank you for being with me all the way.

How to use homophonic puns in writing? Take the phrase "Thanksgiving at auspicious times" for example, it can be used in brands such as Geely Automobile, Gillette razors, and Jeep men's clothing.

03 Thank you

Thanksgiving is definitely not complete without a word of thanks. But even though it is the same thank-you copy, the feelings it conveys are completely different. For example, last year’s Durex copywriting was, “A heart full of gratitude, thank you for being there❤️”.

"Thank you for your support" and "Thank you for your tolerance" turned a flat poster into a 3D picture.

Another example is Tencent’s Thanksgiving copy. Thank you for being here...

Lifestyle products: Thank you for being there, telling me the big surprises among the many discounts every day when I was starving.

Online shopping products: Thank you for allowing me to meet all kinds of treasures from all over the world without leaving my home.

Travel products: Thank you for being there, reminding me in the disorienting concrete jungle that I still owe myself a spontaneous trip.

This is the main direction of the Thanksgiving copywriting, combining your own products with your readers to express gratitude. Using this method, I also wrote Thanksgiving copy for products such as lipstick, clothes, facial masks, and food. For reference only.

1. Lipstick: Different colors of lipstick, same heartfelt thanks.

2 Clothes: Thank you for being there, so why not give me some thermal underwear.

3BaoBao: Thank you for your tolerance, which keeps me immune to all diseases.

4 Financial management : Thanks to poverty, I learned to be rational.

5. Food: Thank you for having me eat so many meals with you.

6 Real Estate: Sometimes I just want to say thank you, it’s you who makes me exist.

7Coffee: Thank you for letting me no longer be trapped by life.

8 Sanitary napkins: Thank you for being there for me through the bleeding days.

9 Mask: Thank you for giving me face and allowing me not to embarrass myself in front of the person I like.

10Pet Shop: Thank you for finding its home.

This article was compiled and published by @震惊文案(Qinggua Media) by the author @袭文文. Please indicate the author information and source when reprinting!

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