collect! 0-cost way to promote your app overseas!

In today's environment where overseas traffic costs are constantly soaring, how to obtain new traffic at the lowest possible cost or even for free has become a question that more and more overseas companies are thinking about. Cross-promotion is one of the ways. If you choose the right partners and do cross-promotion in the right way, it can be a mutually beneficial strategy that can achieve a win-win situation.

Through cross-promotion, you can bring new traffic to your app by placing ads on apps in the same category. In exchange, you can simply do the same for your other apps without spending a huge marketing budget.

1. How to find the right cross-promotion partner

1. Search for potential partners in the app store

“I searched for him everywhere, and finally he was standing in the dim light.” To find a suitable partner, you need to search in the right place. For Internet products going overseas, App Store and Google Play are the right places. Finding a suitable cross-promotion partner requires two conditions: one is that it is the same type of application as your APP and is released in the same app store; the other is that the number of users is at the same level, because to some extent, cross-promotion also requires "equal status".

On Google Play, we can get a rough idea of ​​how many apps have been installed. In the App Store, although we cannot see the number of installations, we can evaluate whether the app is a good candidate for cross-promotion by looking at the ratings it receives and its ranking in the same category.

2. Understand other APPs of potential partners

When we initially discover potential partners, we also need to pay attention to whether the developer operates other apps and related data. You can check the popularity of their best apps on their website or through third-party data platforms. Because objectively speaking, if the other party has another app that is more popular in the market and ranks much higher than your app in the same category list, then they are likely to be less interested in your cross-promotion proposal because they can use their more popular app to promote their currently less popular app.

On the other hand, if you think your app and other apps can achieve mutual benefits from cross-promotion, then don't hesitate to contact them. Generally speaking, we can find the other party’s email in the description of the APP in the App Store, or we can also find the relevant contact information directly on the other party’s website.

2. Cross-promotion strategy

1. Make a short advertising video

This is one of the most common cross-promotion strategies. When the user is in an inactive state, play your own advertising short video on the other party's APP for promotion.

2. Provide virtual rewards.

Another common strategy is to partner with cross-promotion partners so that users receive virtual rewards when they download the app.

3. Try in-app push.

When promoting via in-app push notifications, ensure that the copy is brief and attractive enough to reduce the impact on user experience.

4. Email marketing.

In overseas markets, the status of email marketing is much higher than that in China. The email opening rate of overseas users is much higher than that of domestic users. This is also the main channel for users to subscribe to information. Therefore, we can send a group email to the user's mailbox, add the link of the cross-promotion object APP, and ask the other party to perform the same operation for us.

III. Summary

Finally, it’s important to note that it’s not always a win-win when cross-promotion is performed, and sometimes only one app benefits from it. For example, if you see that there is a very popular APP on the market recently and users are addicted to it, you might take it for granted that this is a good partner. Not to mention whether the other party is willing to cooperate with you, even after the cooperation, it is possible that the other party successfully achieves traffic diversion but you do not benefit much from the other party's APP. At this time, you become a diversion object.

So, how can you ensure that you benefit from cross-exchange? First, we take the time to find the right partners. Only by choosing the right partner can we ensure that both parties share the same target audience and avoid one-way traffic diversion. Secondly, testing and analyzing throughout the cross-promotion process will help provide the best results and constantly review, thereby accumulating experience for subsequent cooperation.

Author: Overseas Operations

Source: Overseas Operations