The Seventh Tik Tok Marketing Course of Red Planet

This Red Planet course is taught by teacher Xue Hui and is divided into four modules. The outline of the content is as follows:

1. Introduction: The two marketing forms of Douyin information flow include traffic economy, introduction, and fan economy

2. Account system:

2.1 Account positioning,

2.2 Content Positioning (Theme IP - the "three haves" principle of content being liked Character IP - seven directions of character-centered content)

2.3 7 tips for account building (avatar, nickname, profile, head picture, likes and fans ratio)

2.4 Super Symbols - Building a Personal CIS Identification System

3. Content system:

3.1 Content Production Step 1: Materials (6 channels for finding materials)

3.2 Content production Step 2: Topic selection, core principles of topic selection 5-dimensional radar chart to help you choose topics, 4 tips to make the title more attractive.

3.3 The third step of content production - scripts, storytelling scripts - applicable to all industries of Vlog, process-sharing scripts - for in-depth experience products, knowledge-teaching scripts - for products with large information gaps, feature-talking scripts - applicable to novel products, and jokes scripts - applicable to entertainment fans.

3.4 Content Production Step 4 - Presentation, 4 Common Presentation Forms of Short Videos, Film Breaking - Learning Core Skills of Video

3.5 Content Production Step 5 - Production, Lens Language - 1 picture to understand all scenes, Shooting Techniques - 1 picture to understand all camera movements, Video Editing - 7 core function training

4. Operation System

4.1 Tips for copywriting, music, and cover marketing

4.2 Use of Douyin related tools, Douyin account background. E-commerce data analysis background, hot marketing calendar. Douyin store application, Blue V activation. Mini program application. Flying data

4.3 Content matching of traffic diversion strategy and character IP, content strategy for creating opportunities, and content strategy for creating trust

4.4 Data analysis and Dou+ launch operation, conversion rate calculation formula, core data collection, ABTest, stable volume follow-up investment

Red Planet Seventh Douyin Marketing Course (Video + Courseware) Baidu Cloud Download Red Planet Seventh Douyin Marketing Course (Video + Courseware) Baidu Cloud Download

Course file directory: C-43: Red Planet Seventh Tik Tok Marketing Course [5.81G]
┃ ┣━━01 Red Planet 12-day Douyin practical class knowledge points (student version).pdf [4.1M]
┣━━Section 01.mp4 [457.4M]
┣━━Section 02.mp4 [457.3M]
┣━━Section 03.mp4 [448.1M]
┣━━Section 04.mp4 [1.2G]
┣━━Section 05.mp4 [1.3G]
┣━━Section 06.mp4 [378M]
┣━━Section 07.mp4 [967.6M]
┣━━Section 08.mp4 [474M]
┣━━Chapter 09.mp4 [460M]
┣━━Chapter 10.mp4 [1.2G]
┣━━Chapter 11.mp4 [938.1M]
┗━━Chapter 12.mp4 [304.1M]