Lily SEO Training: What are the benefits of SEO website structure optimization?

SEO optimization includes many aspects, such as keyword analysis, website structure layout, page optimization analysis, website content analysis, website internal link diagnosis, website external link detection, etc. Each part is indispensable in optimization. Baidu's algorithm is frequently updated, resulting in Baidu's increasingly higher requirements for the quality of a website's internal and external links. I often hear some webmasters complain that their website rankings can never be improved. In this case, it is recommended not to operate the website for the time being, and to make a comprehensive diagnosis of the website to analyze the reasons why the ranking cannot be improved. Maybe it’s because the website structure is not optimized. Let's talk about the benefits of SEO website structure optimization.

Improve user experience The main target of a website is always the user. A clear website structure can increase the beauty of the website, allow users to quickly find the information they want, and not waste users' time, thereby increasing user experience. On the contrary, if your website structure is messy and you don't know what it is talking about, the user's first impression will be bad, and if they can't find useful information, the user will immediately close the website, increasing the website's bounce rate. Increase page link weight. Webmasters know that static pages are better entered than dynamic pages. Optimizing the structure of a website means that you want the website to be entered more by search engines, increase traffic, and ultimately achieve the goal of high ranking and high conversion rate.

1. Reduce the directory storage depth of the website; just keep the things that can express the meaning of the website. Directories with fewer levels are easier for users to remember; 2. Increase the number of links between pages; if it is an important page, we can make relatively more links pointing to other pages. Taking the homepage of the website as an example, you can add links to the page so that the homepage points to more other pages, which is conducive to the search engine crawling each page; 3. Reduce the link depth between pages; whether it is between important pages and important pages, or between important pages and ordinary pages, increasing the number of links between pages can reduce the link depth between pages. As long as there are a large number of internal page links pointing to important pages, the pages can be quickly and easily entered by search engines, and the page link weight can be increased.

A simple and clear website structure will increase the search engine's friendliness to the website, allowing search engines to crawl more website pages and thus increase the website's entry. If the structure of the website is disordered, not only will the search engines dislike it, but when the search engines are crawling, it is easy to get lost and form an infinite loop.

SEO can be done in a very logical way that satisfies the needs of users while creating useful content that complies with search engine quality guidelines. SEO optimization is divided into on-site optimization and off-site optimization. Website structure is a form of on-site optimization. Whether it is on-site or off-site, it must conform to the user's search habits and the preferences of search engines. Only in this way can the website traffic be increased and ultimately bring profits to the webmaster.