Tang Zhenzong’s personal profile: How to convert more potential customers through the website?

In past business optimization experiences, Xiaohei SEO often found a problem: many business owners know little about SEO and think that as long as they hire an SEO, they will get traffic. Some companies are basically just optimizing in form. This strategy makes it difficult to retain and convert customers, especially for certain product-oriented companies.

So, how to use the website to retain more potential customers?

1. Avoid self-promotion

Vividly describing how high-quality your products are is something that every corporate website often does, but from the user's perspective, he doesn't particularly care about how you describe your products.
Potential customers are more concerned about how you solve their problems, or how you use your products to solve their problems. For example, if you are making a "keyword mining tool", potential users only care about its accuracy, but not how it works.

2. Regular data statistics

Do you spend a certain amount of time each week looking at relevant SEO statistics, such as:
① Traffic inlets, source types, and terminal conditions within a certain period.
② The average page dwell time, what are the pages with relatively high bounce rates, and whether it harms the user experience.
③ The ratio of new and old visitors, which directly reflects the user stickiness.
④ Popular pages, pages and products with relatively high conversion rates, and their traffic composition.

3. Rich content types

Do you have enough content types to support users’ purchasing decisions, such as:
① Infographics: The product manuals are combined into a chart, which is conducive to better storage and viewing by users.
② Short video: Use visual means to more intuitively introduce the product features, usage procedures and precautions.
③ PDF and e-books: If you are in the mechanical industry, can you provide a detailed document in PDF and e-book so that related problems can be solved quickly?
When your customers cannot find the relevant solutions they expect on the website, they may turn to competitors, so you may need a detailed product sales plan.

4. Whether it is adapted to the new search

Since Xiong Zhanghao was launched, more search strategies have changed. Whether your website can continue to obtain high-quality traffic depends entirely on the actual operational capabilities of Xiong Zhanghao:
① The website is adapted to Xiong Zhanghao, configured with HTTPS and MIP, optimized for mobile phones, and content creation is tilted towards mobile devices.
② Quickly pass the novice period and successfully obtain the labels of real-time inclusion and original protection.
③ Make rational use of Xiong Zhanghao’s operation center with the main purpose of serving users.