A comprehensive guide to APP promotion and operation knowledge [App market advertising charging model]
![A comprehensive guide to APP promotion and operation knowledge [App market advertising charging model]](/upload/images/67cc3f08c34a3.webp)
| The application market provides resources such as recommendation positions, search rankings, and mobile alliances , and CPs spend money to gain exposure and traffic. This article mainly introduces the advertising charging model of the mainstream Android application market. Overview 1. Popularization of advertising charging terminology 2. Advertising charging model in mainstream markets 3. How to advertise in the app market 4. Paid promotion rules in mainstream markets A brief introduction to the professional terms of advertising charges: CPA (Cost Per Action) means payment based on activation, where fee = actual activation quantity * activation unit price, usually in the form of bidding. Activation usually refers to users downloading, installing and opening the APP. The specific standards of each testing platform may vary. CPD (Cost per Download) means paying by download, fee = actual number of downloads * download price, currently it is in the form of bidding. CPT (Cost per Time) means charging based on display time, which may be Day/Week/Month/Season/Year. CPS (Cost Per Sale): It is divided according to the revenue. It does not need to access the channel SDK. It uses the CP's data statistics background. During settlement, the CP divides the money with the channel. CPM (Cost Per Mille, or Cost Per Thousand; Cost Per Impressions) is charged based on the number of times the app ad is displayed per thousand times. The cost per thousand = (advertising cost/number of people reached) × 100; CPC (Cost Per Click; Cost Per Thousand Click-Through) is charged based on clicks on app ads; CPI (cost per install) means charging per installation. (Non- game apps) Advertising charging models of mainstream Android app markets: (ranking in no particular order) 360 Mobile Assistant : CPC App Store : CPA, CPC, cpt Baidu Mobile Assistant , 91 Assistant , Android Market : CPD Huawei: CPD, CPT Xiaomi: CPC and CPD Wandoujia : CPD Anzhi: cpt and cpd PP Assistant & UC App Store & Taobao Mobile Assistant: CPD Vivo App Store: CPD, CPT Lenovo Music Store : CPT, CPD Meizu Flyme App Center: CPT Oppo Mobile Assistant: CPD, CPT Gionee Easy to Use: CPT, CPS How to advertise in the app market? Delivery process Register a developer account - upload channel package - sign an agreement - top up - create a new promotion plan - track the effect Tip: It is very important to keep in touch with the relevant person in charge of the application market, which can save at least a few days of approval time. PPC Ranking method = bid * quality. The quality is determined by factors such as the relevance of the search term to the customer's promotion app, the quality of the customer's promotion app (downloads, comments, good reviews, etc.), and click-through rate . Delivery strategy Because it is a bidding mechanism, the bids for high-quality advertising resources such as app featured promotion spots are relatively high, while the unit prices for mobile alliance promotions are relatively low. How do you make a choice? At this time, you need to formulate a promotion strategy based on whether the budget is sufficient, whether there are requirements for user quality (retention, prior market, registration, etc.), and whether there are restrictions on the promotion cycle. For example, if you want to acquire high-quality users in a short period of time, you will naturally choose the best and most selected promotion position. Getting the biggest profit with the least investment should be the biggest wish of CPs. It is very necessary to conduct testing when promoting CPD in various Android markets. It is recommended to formulate different promotion plans, and then observe the changes in user growth in the Umeng backend, select the most cost-effective promotion plan and increase investment. At the same time, daily monitoring is also necessary. Of course, the platform does not recognize Umeng’s data statistics, but it does not prevent us from referring to them ourselves. (Tips: Understand the algorithm update cycle of the app market and bid at the right time.) Mainstream market paid promotion rules: 360 Mobile Assistant 【Billing method】 CPD [Bidding method] You can choose to bid for all positions at the same time, or you can choose to bid by position. Among the bidding positions, the minimum bid for the "recommendation page" and "software page" is 2 yuan, and the minimum bid for other positions is 0.7 yuan. Details: http://e.360.cn/static/service/#10 [Contact Information] Contact information for application for promotional cooperation on software commercial promotion , software launch, activities, privileges, etc. National Luo Yuan: [email protected] Beijing area Yan Zenghui: [email protected] Outside Beijing Du Xiaoli: [email protected] Paid software promotion East China Yang Yeyan: [email protected] Areas: Anhui, Hubei, Jiangsu, Jiangxi, Shanghai, Zhejiang, Chongqing, Sichuan North China Lv Yaqing: [email protected] Areas: Beijing, Hebei, Gansu, Ningxia, Henan, Heilongjiang, Jilin, Liaoning, Inner Mongolia, Qinghai, Shanxi, Shaanxi, Tianjin, Xinjiang, Shandong South China Wu Lici: [email protected] Areas: Fujian, Guangdong, Guangxi, Guizhou, Hainan, Hunan, Yunnan, Tibet Sales hotline: 4000-360-360 Service time: 9:30-18:30 Developer backend: http://dev.360.cn/ 360 Developer Paradise Class 1 232561580 360 Developer Paradise Class 2 252381726 360 Exchange Alliance Exchange Group: 23703484 Tencent App Store 【Billing method】 CPA, CPC 【Advertising display】 CPA ads will display application information in the core scenarios of App Store and Mobile QQ CPC ads will be displayed in the news flow of Mobile QQ and Mobile Space Entrance: http://op.open.qq.com/index.php?mod=appinfo&act=gdt&owner=3125390473 [Contact information] Official customer service company QQ800024529 (please directly enter the customer service company QQ number in the search above the QQ panel) Developer backend: http://open.qq.com/ App Store official CP exchange group 1 237617643 Shen Ming, person in charge of product exchange, contact QQ: 2059969757 Email: [email protected] Zheng Jieru , person in charge of joint application launch and event gift package, contact QQ: 543978239 Email: [email protected] Tang Pengzhuang, business director of key customers , QQ: 267470 Email: [email protected] Open capability (micro-download, red code, etc.) access/product cooperation/new product support Xu Chang , contact QQ: 99961317 Email: [email protected] Dong Hui, person in charge of advertising space sales/contact person for annual framework contract, contact QQ: 40373920 Email: [email protected] Baidu Mobile Assistant, 91 Assistant, Android Market 【Promotion scope】 Android and IOS applications 【Billing method】 CPD (Cost-per-Download). The fee calculation model based on the number of effective downloads is a model in which pricing is based on each download of the mobile application by a user. The CPD promotion unit price is based on the actual execution price of this platform. Users will settle fees with this platform based on the actual total number of downloads obtained by this platform * CPD unit price. 【IOS resources】 IOS resources covered by 91 Assistant and Apple Assistant. Details: http://appads.baidu.com/asset/resource/manual_of_operation.pdf : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : Pea Pods 【Billing method】 CPD Editor’s Tips: Whether it is display advertising or targeted advertising, each location in the Wandoujia backend has a “suggested bid” to assist in delivery. Resource details: http://developer.wandoujia.com/ads/tuiguangjieshao/#6 [Contact information] Developer backend: http://developer.wandoujia.com/ Request help: http://uowechat.wandoujia.com/feedback Consulting email: [email protected] Telephone contact: 010-6295 0032, working hours: Monday to Friday 10:00 am-18:00 pm (Beijing time) Sales: Hong Fei QQ: 2023780059 Phone: 18611625889 Luo Lisi Phone: 18612648789 Email: [email protected] Exchange: Sun Yi QQ: 117452094 Email: [email protected] Wang Xueting QQ: 1686258174 Email: [email protected] Huawei AppGallery 【Billing method】 CPD Detailed resources: http://developer.huawei.com/cn/consumer/devunion/ui/index/index_wikipage.htmlDetailed information: http://developer.huawei.com/cn/consumer/wiki/index.php?title=%E5%BA%94%E7%94%A8%E6%8E%A8%E5%B9%BF%E4%B8%9A%E5%8A%A1%E4%BB%8B%E7%BB%8D 【Contact information】 Developer backend: http://developer.huawei.com/ Huawei Developer Alliance 2 Group 279196641 First release: Backend application for business (application): Cao Lei QQ7926279 Phone: 18610039882 Exchange volume: [email protected] Special topics, points mall, activities and other free resources: http://developer.huawei.com/devunion/ui/activitycalendar.html Xiaomi [billing method] CPD, CPD All positions support CPD promotion, Xiaomi videos and news information support CPC promotion. The display of the two positions of App Store ranking and new products is arranged according to the system algorithm, and there is no commercial cooperation. Details: http://dev.xiaomi.com/doc/?p=1196 : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : PP Assistant & UC App Store & Taobao Mobile Assistant 【Charging method】 CPD 【Cooperation channels】 Including but not limited to PP Assistant, Taobao Mobile Assistant, UC App Store, Shenma Search. Details: http://dev.pp.cn/wiki/?p=81 【Contact information】 Zhang Zhen Wireless Marketing Department Tel: +86-10-59610022-8370 | Mobile: +86-15659936191 | QQ: 2754169091 Email: [email protected] | Website: www.uc.cn Li Xuanyi Wireless Marketing Department Tel: 010-59610022-8245 | Mobile: +86-137 2002 4005 | Fax: +86-10-59610021 Email: [email protected] | Website: www.uc.cn | QQ: 34730068 Jiang Qian: [email protected] QQ: 646161989 Meizu Flyme Application Center 【Charging method】 cpt Example: http://open-wiki.flyme.cn/index.php?title=%E4%BB%98%E8%B4%B9%E6%8E%A8%E5%B9%BF [Contact information] Open platform: http://open.flyme.cn/ Meizu Flyme Application Center Developer Exchange Group 78897060 First launch & activities: Email: [email protected] Li Yao, phone 13750033568, QQ, 1243612651. [email protected] CPT: Mai Liwen QQ: 2025616366 Email: [email protected] Qiu Xiaoxiao Business Tel: 0756-6130900 Mobile: 18676458887 (WeChat) E-mail: [email protected] QQ: 2500307373 Deng Bicui Business Tel: 0756-6120617 Mobile: 18666925720 E-mail: [email protected] QQ: 1324627615 Yu Gai Business Tel: 0756-6123565 Mobile: 13611746957 E-mail: [email protected] QQ: 2949636345 Lenovo Music Store 【Charging method】 CPT (promotional position purchased in units of days), CPD Details: http://open.lenovo.com/developer/help/commercial.jsp : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : Oppo Mobile Assistant 【Charging method】 CPD, CPT Details: http://e.oppomobile.com/index [Contact information] Developer community: http://open.oppomobile.com/ OPPO Keke Developer Alliance 33469002 Sales: Tao Ran QQ: 1602484989 Email: [email protected] Tang Shuangshuang QQ: 1962355770 Email: [email protected] Li Li QQ: 3061238130 Phone: 13510859035 Email: [email protected] Activities: Send application email to [email protected] according to the rules Gionee Easy Exchange 【Charging method】 CPT, partial CPA and CPS are accepted. Download cpt price list http://dev.anzhuoapk.com/help-113.html [Contact information] Gionee Developer Platform: http://dev.anzhuoapk.com/ Gionee Developer Platform Exchange Group 182518926 Application payment and other cooperation Name: Wu Qiong WeChat: xiaohuahua-1031 QQ: 36917612 Mobile: 13570804309 Email: [email protected] Feedback on developer platform issues and review and online issues: Name: Yang Zhen WeChat: YZ70480205 QQ: 70480205 Email: [email protected] For first release issues, please join the application QQ group for feedback. Gionee Developer Platform QQ Exchange Group (Application): 191653018 Customer Service QQ: 1808753151 Customer Service Email: [email protected] Others: Wang Ting WeChat: w905298369 QQ: 2542574902 Vivo App Store 【Charge method】 CPD Details: https://dev.vivo.com.cn/doc/documentCenter/CPD_cooperation_process.html?ver=201511191234 : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : |
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