How can we reduce the uninstall rate of APP users?

There is a question that has been bothering App developers for many years: how to reduce the user uninstall rate?

Don't panic, you will find the solution in this article today. First of all, remember:

Each app has its own unique personality, so there is no universal formula that can be applied to everyone.

As I said before, you need to pay attention to every interaction between users and your app and find the best way to reduce the uninstall rate of your own app.

1. Data Tracking

First you need to find the root cause of the problem. Without a cause, there can be no plan. Why do users uninstall apps? The best way to truly understand what's happening in your app and all of your users' activity is to use tracking tools .

Integrate third-party tracking tools

Choose to integrate tracking tools to track user usage, and you can track users through the app. Also, learn how they work by paying attention to App events.

There are many services of this type available in the market, but you should choose the one that best suits your company based on your budget and the features they offer. On the other hand, there are platforms that focus their algorithms on attribution, which determines whether a user uninstalls your app and provide all the necessary information to measure this metric.

Identify red flags

When analyzing the data , you need to observe what actions preceded the user uninstalling your app. It depends on your app category.

For example, for mobile games , you need to pay attention to whether the novice guidance goes smoothly. Or a particular level is too difficult for most players to complete.

For example, for a retail app, you should pay attention to what factors stimulate customers to open the app and start purchasing.

2. Segment your users

After completing the above steps, what you need to do is to divide users into different groups based on their common behavioral operations, and develop strategies that meet their needs for each group, and then prescribe the right medicine.

3. Collect feedback

Establishing a communication channel with users is the most basic bridge that can help you discover the reasons why users uninstall your app. Don't wait until users have filed complaints in the app store or started complaining on social media before taking action. Let users feel that developers are always listening to their opinions and solving problems.

For example, you can create your own customer service system and arrange dedicated customer service staff to collect and answer suggestions and questions raised by users.

For example, you can also build your own App community , stay active in the community and interact with users, and initiate some questionnaires to users.

4. Rethink push notifications

Push notifications are the fastest way to deliver information to users. You can push notifications to users about new features, discount information, game progress, and any other information that can guide users to open the App.

There is a very important premise: push is a good thing, but don’t abuse it, otherwise it will only backfire. Imagine that you send out a push notification every day for every big or small thing, and eventually you annoy your users, who will at best block your push notifications, or at worst uninstall the app directly. So what frequency is just right?

5. Adjust frequency

Don’t send push notifications to users too frequently. When there is important information that needs to be notified to the user, you can send a push notification (such as new features, new promotions, etc.); when users have not returned to the app or game for a long time, you can send a push notification to recall these users to avoid loss.

Personalization

It is not easy to personalize push notifications, but a personalized push notification can touch the user's heart and make the user feel that the App team is considerate and attentive.

To achieve personalization, we must first master big data . Only when the user data you have is large enough can you segment users according to different attributes. Pushing different messages to users based on their different attributes will definitely be more effective than treating them all the same.

6. Marketing

After understanding the reasons why users uninstall apps and which types of users have the most serious churn , what you need to do is to find ways to remind these users why they installed the app in the first place. You can refer to the following methods to operate.

Email

Although email marketing is a very old-fashioned method, our goal is not to miss any channel that can keep in touch with customers. The most important thing about email marketing is to attract users to click, open and read. On average, each person receives dozens of emails every day. If you don’t want your email to be ignored, you may want to spend more time thinking about the email subject line .

Retargeting Ads

Don’t overlook the two main channels where users are most active: Facebook and Google . Making full use of these two channels for targeted advertising is also a way to recall users. The only thing to note is to follow the guidelines of Facebook and Google and not to violate the rules when placing ads.

In-App Messages

This method is specifically aimed at zombie users who have not uninstalled your app, but have not opened it for a long time. Think of an attractive campaign or offer and personalize the message content according to the app style. The push time period must be appropriate, choose the time when the user is most leisurely or most suitable to open your app.

7. Offer Rewards

The more competing apps your app has, the more choices users have. So what is the reason for users to choose you? It should be that your app can make them feel that it is a “good deal”, which is the same as buying things. Giving discounts and small gifts from time to time will always stimulate users' hearts.

Just look at the chart below from Think with Google. Therefore, developers should focus on the App to drive more user participation and enhance the effect. For example, if you offer a free trial of some exclusive features for a week or some advanced levels with free props, they will definitely open your app over and over again.

8. Improve App performance

Sometimes users uninstall your app for a simple reason – they are not happy with it. Therefore, you should also constantly check whether your app runs well on all devices.

Reduce memory usage

Excessive memory usage is one of the main factors that cause users to delete apps. Therefore, as a developer, you must find a technical way to reduce the size of the App.

Optimize battery usage

Another problem that bothers users is electricity consumption. For all of these technical issues, you should follow the official guidelines for optimizing battery life for Android and iOS apps.

Conclusion

We provide you with 8 solutions to help you reduce the problem of app uninstallation. You just need to find out the main reason why a large number of users delete your app and fix the problem based on the feedback you receive. It's not difficult, but you have to use the right technique for your situation.