How to promote and attract traffic to Douyin store?

Many merchants who sell things on Douyin have opened Douyin stores. When selling goods in Douyin stores, it is also necessary to promote and attract traffic to the store. This article will talk about how to promote and attract traffic to Douyin stores .

What are the methods?

First of all, we need to analyze the target audience of Douyin. This type of people can keep up with new content and have an entertaining spirit. If the people who open a Douyin store are not of this type, and they are grandmothers who are not very good at playing Douyin, then it is not suitable to open a Douyin store.

When describing a Tik Tok video, it cannot be simple and clear, but it must arouse people's curiosity and understand the user's psychology. It can also be trendy or controversial, so that it can become popular. The video cover needs to be beautiful, and the content needs to be interesting to users.

In the store, use your own brand of clothes, take photos of your unique and fun way of dressing, and design clothes to create special effects when worn by people with different temperaments, etc. Good-looking outfits will not only make people remember your brand and store, but also serve as a reference for customers entering your store, which is of great help in improving sales.

1. Direct promotion - selected alliances

Every merchant who opens a Douyin store can open a selected alliance as long as the experience score is greater than 4 points and the store has been closed less than three times.

Douyin store merchants can add their own products to the Selected Alliance, and the Selected Alliance will display our products in the product library for influencers to choose from. Experts add our products to their own short videos or live broadcasts for promotion, and users can place orders to purchase them.

The higher our products rank in the product library, the more likely they are to be discovered and chosen by influencers. After a transaction occurs in the influencer's live broadcast room, both parties can earn profits.

2. Active promotion - cooperation with experts

If a product is ranked low and no expert has chosen it, we can proactively contact the expert to help us promote and sell the product.

Among them, Star Map Square is a channel. There is a lot of information about influencers in the star map, and we can find influencers who are suitable for the store’s product positioning to help sell products.

Secondly, you can also find influencers through the list to promote your products. For example, in the Chan Mama data list, we can check the cooperation with anchors with strong sales ability in the category.

Selected alliance promotion and expert promotion involve the maintenance of rankings and merchant experience points. The higher the ranking of a product, the easier it is for it to be seen and chosen by influencers, and merchants with high experience scores are more likely to gain the trust of influencers and reach cooperation.

Generally speaking, there are two ways to promote and attract traffic to Douyin stores. One of them is direct promotion, which is to add products to the selected alliance. The second type is active promotion, which is to cooperate with experts for promotion.