Why are you not good at marketing?

Erya told me today that she has registered accounts on 58.com, Ganji, Baixing.com, and other major forums, and is preparing to promote her dessert shop. Show me her marketing .

I said that this is not marketing, at best it is promotion, and you are the creator of Internet psoriasis.

“So what is marketing?”

“Marketing is organized, written, and intelligent.”

"How can I learn it?"

I said, "You are not suitable for marketing. People who want to be good at marketing must have the spirit of embracing all rivers. You reject advertisements. You even installed an ad-blocking plug-in on your browser and blocked all the sellers in your circle of friends.

How can such a person do good marketing?

I remember an online friend who sold rice on WeChat. One time he called me for consultation. Later, I added him on WeChat, but he rejected me and asked me who I was. He only accepted me after knowing it was me. If he was a potential user who wanted to buy rice, he might not want to add me again after being rejected once.

Such people are also not good at marketing.

I often take the initiative to look at advertisements on some websites for inspiration, and I welcome anyone to add me as a friend. I don’t block anyone in my circle of friends, and I never actively delete anyone.

Because this way you can see their good marketing ideas, understand product trends, and see business opportunities. ”

Erya said: "Many of my friends have blocked those who sell goods, and their QQ spaces are usually closed."

I said: "Do they want marketing? It's normal for them to block it because they don't want marketing. You and they pursue different things.

When we evaluate a person, we should first look at his pursuits and actions. If a person who loves freedom travels every day and has no savings, he is very content. We are not qualified to comment on him.

But if he complains about having no money every day, then we say that he is idle and his pursuits and actions are inconsistent.

Your friend may one day regret isolating himself in this way. A colleague of mine deleted me for a while, and I was quite puzzled because I had never offended him and had even helped him. Then one day he added me back through friend recovery. It turns out he was going to sell something. So when you do anything, always leave yourself a way out. ”

"Then can you tell me the essence of marketing?"

I said, “ In fact, the secret of Internet communication is to deliberately expose low-level flaws so that everyone will actively spread it because of their sense of intellectual superiority .

You see, nowadays there are so many bloopers in movies and TV series. Do you think they are real bloopers? It's all intentional, to pave the way for marketing.

If you are smart, you can draw inferences from this example and think of how to apply it to yourself.

A few more things to keep in mind:

First, don’t be superstitious about free marketing

Many people understand online marketing as free marketing, without considering the minimal effect of free marketing, let alone the labor and time costs.

Therefore, those who first tried the "Baidu Bidding" and "Through Train" were ahead. As the saying goes, you can't catch a wolf without sacrificing a lamb. You can't be a stingy person when doing marketing. You have to spend money when it's time to spend. Even if you have a very good copywriting plan, you still have to buy traffic and big accounts to push it to a climax.

Second, don’t be superstitious about network marketing

Recently, some O2O bosses have consulted me, always wanting to spread their business through the Internet without spending a penny. I told them to focus on offline promotion, but they didn't understand.

If you pay attention, you should see flyers of "Ele.me" and "Meituan" when walking on the street. If online marketing is really omnipotent, why do they need to distribute flyers?

Especially for O2O, we must focus on offline promotion, online experience, and then offline experience.

Third, don’t be superstitious about success stories

There is such a paragraph

A beautiful and sexy female colleague, her husband brought her lunch, put it down and left without saying a word! The new male colleague asked: Who is that? She: The delivery guy. Q: No money?

She: “No need to give it to him, just sleep with him at night”… The next day, the male colleague brought her a lunch of four dishes and a soup, and the whole office burst into laughter.

So don’t rashly copy other people’s business models after superficial observation, because you don’t know their core competitiveness!

In the successful cases you see, they won’t talk about their core competitiveness, just like Gates won’t tell you that his mother was an IBM executive and that his mother helped him secure his first big business.

Fourth, don’t be superstitious about marketing and forget your roots

Uncle Mi participated in all of Luo Pang’s tour lectures some time ago. After he came back, I felt that this guy was obsessed with rice. He wanted to give rice a meaning. For example, if you buy his rice, you can have dinner with Diao Ye, Luo Pang and others. He doesn't talk about rice itself at all. Ordinary people just eat rice. Who the hell knows who Diaoye and Luo Pang are? If your rice is delicious and the price is reasonable, I will buy it.

So don’t just do marketing for the sake of marketing and forget the meaning of the product itself.

Fifth, you need talent

Many bosses spend hundreds of thousands of dollars a year on various training conferences, but they still can't do marketing well. First of all, let's not talk about whether those training experts are really good. Marketing itself actually requires talent. You don't necessarily have to study marketing to do marketing.

There is an outdoor travel team in Beijing. The team leader is a complete grassroots and does not understand marketing, but they used QQ space to make this business happen. Currently, the QQ space has 70,000 visits per day and the WeChat public account has 80,000 fans. Each time a team goes out, there are four teams, with an average of 120 people in each team.

at last

If you still don’t understand these, then I will teach you another simple trick: cling to someone’s thigh . Why do you know Kun Ling? Because of Jay Chou. Why was Dong Rina so popular? Because of Liu Xiang. Xiaomi also rose to the top by clinging to Apple’s thigh.

If you don't even know how to do this, then just imitate . For example, a Russian couple went viral for taking photos of holding hands at various tourist attractions. You can take your Northeastern Mahua to various tourist attractions to take photos and name it "A Mahua's Journey". Haha, of course this is just a joke. The important thing is the idea. ”

"Thank you so much for talking to me, from now on, I will be responsible for your pancakes and fried dough twists!"

“I want mustard flavor.”

“…………! By the way, experts say that cell phones can cause cancer, so be careful!”

"Oh? That was close. Luckily I don't eat my phone!"

“…………”

"Hey? Don't move, my necklace is worth more than 2,000..."