My first experience with advertising embedded in the body of a public account. What is the promotion effect?

Some time ago, my official account was fortunate enough to be selected as an internal test user for embedding advertisements in the official account’s body text. Today, I have specially written an article about embedding advertisements in the body text to share with you.

The process of embedding advertisements in the main text of a public account is as follows:

Step 1: Click on the ad and the following picture will appear.

Step 2: Select a label

Note: Limiting product categories only means that the advertising cards displayed in the article are limited to the categories selected by the traffic owner. You can select multiple product categories.

Step 3: Click OK and the following figure will appear.

Step 4: The actual advertising display effect is as follows

It is understood that the function of advertisements in public account articles is mainly tested internally through invitation testing. The public account operator who receives the invitation will see the "In-text Advertisements" button in the WeChat public account 's Traffic Main-Report Management, and can choose to turn it on or off. When the readers of the official account click on the advertisement inserted in the text, they will be redirected to the corresponding mini program page, where they can directly complete the purchase of the product.

In addition, there must be 300 characters before and after the ad placement , otherwise the ad cannot be placed properly.

Indeed, after the introduction of advertising spaces that can be flexibly inserted into articles, the relationship between the "traffic" of WeChat public accounts and the "consumption power" of readers has obviously been shortened . In the past, even if some WeChat public accounts advertised products in their articles, the chain from content to purchase was relatively long. For example, users need to select and copy the Taobao password code of the product recommended by the official account and open the Taobao APP before they can make a purchase. During the entire purchasing process, the WeChat platform itself does not participate in the purchase conversion chain except for displaying the article content.

Many users also questioned the experience of inserting advertisements in the text. "If the ads are inserted cleverly, I can still tolerate it. But if I'm reading an article carefully and suddenly an ad comes in, which is very embarrassing, I have to curse." "Inserting ads in the text, isn't that the same as psoriasis ads on the street?" some netizens commented.

Some users even proposed "become a member and get zero ads", hoping to refuse to receive advertisements when reading the content of the official account through paid membership.

Perhaps it is because the ads are at the bottom and many users cannot finish reading the article (fragmented reading is too deceptive), so they came up with such a "good idea".

Or maybe WeChat really wants to improve the user experience . When users are reading an article and a certain product is mentioned in the article, it can directly display the photo and purchase address, which is also a good experience.

As for what the final product form will be like and how it will be played, we can only wait and see. I hope that what netizens have complained about will not happen: we will have to look for articles in advertisements in the future.

Okay, that’s all for the introduction. If you have any ideas, please leave a comment in the message area. I’m waiting for you~