Facebook Ads FAQ and Ad Creation Process

1. Troubleshooting

(1) My ad has been under review for a long time. What can I do?

Standard review time for your ad may take up to 24 hours.

(2) Is it true that ads cannot contain more than 20% of an image as text? What about the video?

Facebook previously had an official policy that ads with more than 20% text in the image could not be run on the platform.

While this "no more than 20% text policy" no longer exists, Facebook generally recommends avoiding high levels of text.

(3) How do I place my ad at a specific time (period) of the day?

More information on ad set scheduling is available from Facebook here.

Context on how this works is available from Facebook here.

2. Ad creation process

(1) Select your target

To choose the right ad objective, ask yourself, “What do I want most from my ad?” For example, driving website sales, app downloads, or brand awareness. Facebook ads work best when you focus on what you want to achieve. Ad objectives help you clarify the goals of your entire campaign or even a single ad. When you go to Ads Manager to create an ad, the first thing you do is choose your ad objective.

(2) Select your audience

Using the information you already have about your target audience (such as age, region, and other specific information), select the demographics, interests, and behaviors that best match your target audience. Facebook advertising audiences are divided into core audiences, custom audiences, and similar audiences. You can choose any audience to deliver to according to your operational needs.

(3) Determine the advertising location

Next, choose where you want your ad to run, whether it’s Facebook, Instagram, Messenger, Audience Network, or all of the above. During this step, you can also choose to run your ad on specific mobile devices.

(4) Set a budget

Enter your daily or total budget and the times you'd like your ad to run. Setting a budget cap can help ensure that you don't spend more on your ads than you expect.

(5) Select the format

Choose from six flexible ad formats that work across a variety of devices and connection speeds. You can choose to show a single image or video in your ad, or use a multi-image format that gives you more room to display images.

① Photo Advertisement

Photo Ads are concise and clear and can be used to display attractive pictures and copy. This type of advertising allows you to showcase your brand and business using high-quality images or illustrations.

② Video Ads

Video Ads can tell brand stories through dynamic images and sound effects. This format comes in a variety of lengths and styles, including short, in-feed videos that can be watched at any time, and longer videos that are better suited for sitting down and watching.

③ Snap Ads

Stories Ads are customizable full-screen experiences that allow you to create highly immersive content. This ad format sparks user enthusiasm and encourages them to take action on mobile.

④ Messenger ads

Messenger Ads make it easy for users to engage in business conversations with you. This type of advertising can help businesses build close connections with existing or potential customers, and can add interactive or automated features to the advertising experience.

⑤ Carousel ads

Carousel Ads can display up to 10 pictures or 10 videos in a single ad, and different pictures or videos can have independent links. This format can be used to highlight different products or tell a brand story across multiple carousel cards.

⑥ Slideshow Ads

Slideshow Ad is a video-like advertisement that consists of dynamic images, sounds, and text. These lightweight video clips help you tell your brand story on any connection speed and on any device.

⑦ Featured column advertising

Collection Ads allow users to discover, browse, and purchase your products or services. When users tap a collection ad, they can enter a fast-loading ad experience and learn more about the specific product.

⑧ Trial Ads

Playable Ads allow users to experience an app in an interactive preview before downloading it. You can use this try-before-you-buy experience to attract high-quality, high-intent users to install your app.

(6) Place an order

Once your ad is submitted, it will enter the ad auction process, which helps you show your ad to relevant target audiences.

(7) Measuring and managing advertising

Once your ad is live, you can track its performance and edit it in Ads Manager. This includes comparing the performance of multiple ad versions to understand whether the ad delivery is efficient and making corresponding adjustments as needed.

Author: Foreign Trade Cross-border Club

Source: Foreign Trade Cross-border Club