15 practical lessons on how to build a brand that made Cha Yan Yue Se so popular

The path to Cha Yan Yue Se's popularity - 15 lessons on practical brand building. Resource introduction:

Cha Yan Yue Se has opened 160 stores in Changsha, with one store every 100 meters. The density is so high that you can find another one every few steps. There are also long queues in every store, and it has been frequently searched on Weibo by netizens. There must be some brand operation secrets behind this that can be replicated and learned from.

Yinli Academy specially invited He Yiting, the former general manager and brand manager of Cha Yan Yue Se, to share the path to Cha Yan Yue Se’s popularity. There are no obscure terms. Starting from the perspective of "what can be done immediately" for catering brands, with Cha Yan Yue Se's brand development logic as the core, we will talk about brand building methodology that you have never heard of. For the first time, the core details of brand operations and practical techniques for daily marketing are disclosed. Whether you are marketing planning, decision-making, or branding, you can make breakthroughs.

Course Catalog

00Published: How to find your brand power.mp4

Lecture 01: Does a brand have a personality? An overall review of creativity.mp4

Lecture 02: What else can you write about in a WeChat official account besides talking about products?.mp4

Lecture 03: The birth of a complete WeChat article.mp4

Lecture 04: New product packaging, Cha Yan’s new product is called Fairy, your new product is called Dragon Juice.mp4

Lecture 05: Cross-border marketing, what kind of cross-border marketing is valuable?.mp4

Lecture 06: Theme Marketing, Brand Building or Not?.mp4

Lecture 07: How to provide distinctive store services.mp4

Lecture 08: Customer Operations, Identify and Activate Your Core Users.mp4

Lecture 09: Visual System - Hit your brand visual hammer hard.mp4

Lecture 10: Sound conformity, creating auditory recognition.mp4

Lecture 11: Taste extension, how to make your product more attractive to purchase.mp4

Lecture 12: Emotional identification, starting from brand favorability.mp4

Lecture 13: How to make discounts more interesting.mp4

Lecture 14: Should I operate Weibo, Douyin, Xiaohongshu, etc.?

Lecture 15: How to build a fighting brand team?.mp4