Holingol SEO Training: What is the Qingfeng Algorithm? What impact does the Qingfeng algorithm have on SEO?

The ranking of a website is affected not only by its own reasons but also by the continuous updating of search engine algorithms. Currently, the largest search engine service provider in China is Baidu, and good website optimization and Baidu keyword ranking are one of the criteria for measuring an SEOer. With the continuous updating and changes in user needs and technical service levels, Baidu launched the Hurricane Algorithm in July and the Qingfeng Algorithm on September 14. The launch of the Qingfeng Algorithm has left some webmasters who rely on data collection for a living basically at a loss. So what impact does the Qingfeng Algorithm have on our SEO industry?

The main purpose of launching the Qingfeng algorithm is to combat title cheating and allow more users to find what they need through search.

It is not the case that when you open the title, you will find that it is a clickbait title with irrelevant information. This will not only disappoint users, but also lose them. The specific cheating behaviors are as follows:

Title cheating mainly refers to behaviors such as false title content or deliberately stacking keywords in the title.

False title content means that the content of the title does not match the content of the web page, and there is suspicion of deceiving users.

Deliberate title stuffing refers to repeated and excessive keyword stuffing in the title.

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In order to gain traffic, some websites carefully arrange their titles, but the content has nothing to do with the titles, deceiving users and increasing the search and query time costs of ordinary users; in order to optimize their websites, some websites deliberately pile up keywords in their titles in order to improve the ranking of the main keywords, deceiving search engines.

Baidu Qingfeng algorithm makes clickbait invisible

Baidu's description of the Qingfeng algorithm is as follows:

False title content means that the content of the title does not match the content of the web page, and there is suspicion of deceiving users. That is a typical clickbait title. The following is a screenshot of a typical website title that is not relevant to the topic:

Triggering Baidu Qingfeng algorithm: the title and content are inconsistent and irrelevant

Deliberate title stuffing refers to repeated and excessive keyword stuffing in the title. That is, to obtain search engine optimization results by increasing keyword density. The following is a screenshot of a typical keyword stuffing website title:

Too many repeated keywords trigger Baidu Qingfeng algorithm

How to deal with the Qingfeng algorithm:

1: There should be relevant settings within the site. The title of the current page is a summary of the content of the current page, and the content is an in-depth explanation of the title. The title and content should match; the main keywords in the title are split through word segmentation matching and arranged in the content; the main keywords in the title must appear in important places, such as the first paragraph; relative to other text, the density of keywords related to the title cannot be too low. By setting the relevance of the content page, you can solve the problem of irrelevant content.

2: Reasonably control the keyword density in the title. The Qingfeng algorithm should have a certain threshold for whether the keyword density in the title reaches the penalty standard. Although we have no way of knowing what this threshold is, we can try to make the density moderate and not optimize for the sake of optimization. It is safe to let the keywords appear naturally.

3: General characteristics of high-quality titles. The summarized features of high-quality titles include but are not limited to the following aspects: the title should match the content, the title should capture the largest audience, and the writing formats of different types of page titles should be different.

The ultimate goal of the various types of algorithms launched by Baidu is to allow users to obtain valuable web content with the lowest possible time cost. When we do SEO, or when we operate a website, we are presenting our website content, products, and services to users in a better way. Don't do anything to get traffic.