Top 10 perfume advertising slogans, which one touched you?

The charm of perfume, though invisible and intangible,

But it can bring the ultimate charm.

The perfume advertisements of major perfume brands are unrestrained and popular.

Where is the charm, deep down?

Collected the classic advertising quotes of the top ten perfume brands,

See which sentence touches your heart the most!

NO.1

Chanel

Chanel No.5

I wear nothing but a few drops of

Chanel No.5.

The slogan of NO.5 is taken from the famous American Hollywood movie star Marilyn Monroe: "I only wear Chanel No. 5 to sleep." It can also be translated as no need for any decoration, just a few drops of Chanel No. 5.

A simple advertising slogan expresses the love for this perfume, comparing perfume to tangible clothes and accessories that can be worn on the body to experience its beauty. There is a sense of infinite fragrance and transcendence, and the feeling of being created by just a few drops is very wonderful.

Every woman alive wants Chanel No.5.

Every woman in her life longs to have a Chanel No. 5.

This advertising slogan is direct and clear, expressing that Chanel No. 5 is the pursuit of every woman. Coco Chanel, the founder of CHANEL, once said: "Women who don't use perfume have no future." This sentence shows that Chanel is the ultimate goal of women's pursuit and can well inspire women's love for this perfume.

No.2

ck (Calvin Klein)

CK: ck one

We are one for all for ever.

We are together, every moment, every one of us!

The 2009 limited edition men's perfume has the white transparent frosted bottle engraved with the declaration "We Are One" in multiple languages. A portable MP3 player is attached to the packaging and the bottom, which is more suitable for dancing at night and interprets his spirit. This powerful slogan highlights the CK one lifestyle brand purpose, attracting and cultivating a group of young male and female consumers with fashion awareness.

CK: ck be

Be good, be bad, just be yourself.

Good or bad, just be yourself.

This slogan also casually states that being yourself is the best, which echoes the theme of the ck be perfume, allowing the audience to understand the purpose of this product, which is clear and easy to understand.

No.3

DIOR

Dior J'adore Collection

Gold is cold. Diamonds are dead.

A Limousine is a car.

Don't Pretend. Feel what's real.

C'est Ca Que J'adore. (The last sentence is in French)

At this moment, gold seems cold, diamonds lack vitality, and luxury cars are not attractive enough. Don't be pretentious, feel the real luxury, only Dior J'adore perfume. Dior perfume advertising slogans ignore what many people desire with their usual luxurious style, instantly killing gold, diamonds and luxury cars, and use this to highlight their noble and supreme status and taste, making the audience gasp. This advertisement, coupled with a pleasing MV, is really irresistible.

Dior Addict–Admit it

Dior Addict the now fragrance from Dior

People who are addicted to Dior all have scents that come from Dior.

Dior is a French luxury brand, and its name is the combination of "God" and "gold" in French. People who are obsessed with Dior will only have Dior perfume. Luxury makes people addicted, decadence makes people indulge themselves, this is the charm of Dior Addict perfume, you have to admit it.

NO.4

lancome

POUR HOMME (for men)

♂POUR HOMME

The ♂ symbol made of bamboo leaves in this advertisement is not only the name of the perfume, but also represents men. The advertisement conveys one meaning to the audience concisely - this is a men's perfume. Through the bamboo leaf circle, we see a face full of masculine aura. It is obvious that ♂ will make you more masculine while retaining elegance.

Dedicated to that beautiful time that is worth cherishing.

——Brilliant Treasure Series

The old background is like an ancient photo. The hero and heroine finally meet on the bridge after many years. This is an extremely elegant love. The more elegant it is, the more lasting and precious it is. This is cherishing, the dazzling fragrance, and the crystal clear love like a gem.

Such a wonderful scene coupled with this advertising slogan dedicated to the good times is enough to touch people's hearts. Use this perfume, it can help you commemorate all your good times.

You are the miracle between heaven and earth.

This is the slogan of Lancome's Miracle perfume advertisement, which is written in English as Miracle, so magic! This true love miracle perfume, endorsed by American actress Uma Thurman, with its clear and soft pink tone, symbolizes the light and hope of the beautiful dawn, and represents the brightness and brilliance of the beginning of the century.

Once launched, it became widely popular. Especially its slogan - "You are the miracle between heaven and earth." has made countless women fascinated by it. In ordinary and boring life, every woman actually reserves a corner in her heart for those dreams that may never come true.

On the road of life, you may fail or get hurt, but as long as the dream is still there, your heart will feel warm. Such advertising slogans not only make people feel a sense of joy and vitality, but also because of their proud and warm temperament, they make every woman have a stronger belief.

NO.5

Estee Lauder

Is staying in touch the same as being

in touch?

This advertising slogan reminds me that the sense of smell is a continuation of the sense of touch. Through this perfume, you can touch the other person's heart without touching their body. Just like the touching of bodies, how can it be compared to the intercourse of body fragrance? Highlighting the long-lasting fragrance of this perfume can accurately express its characteristics.

No.6

Gucci

Envy Envy Perfume

If you want to make others jealous, you should be jealous

This advertising slogan cleverly uses the name of the perfume, Envy, which is a pun. If you want to make others jealous, you must have jealousy. It implies the indispensability of this perfume. The clever use of the word makes people feel it is very precise.

Guilty

Never feel guilty about your happiness

The full slogan is: "This guilty woman is a charming girl, brave and fearless; she likes to show her seductive style; she is considered sexy; she loves fashion; she likes to party; the only thing she wants is to satisfy herself. Gucci Guilty Original Sin Female Perfume... Never feel guilty about your own happiness!"

Subtlety and sexiness are the bywords of this advertisement. Just like its name Guilty, it gives you a meaningful aftertaste and feeling. A beautiful destroyer lives in repression: strong, positive and persistent.

She is particularly excited by behaviors that would make some women feel guilty, and she enjoys the thrill of pushing the limits. Women who use Gucci Guilty love the thrill of chasing danger!

No.7

Davidoff

Cool Water Fragrance from beneath the skin

In 1988, Davidoff launched the men's perfume Cool Water, which is Davidoff's masterpiece. It brings together the most important elements in nature - water, fresh air and the fragrance of plants, capturing the mystery and essence of water for men.

Therefore, this slogan reveals the characteristics of this perfume, which comes under the skin and is very natural and pure. The pure and fresh feeling is seamlessly combined with the fragrance of flowers, just like the men who use it, sensitive, sexy but also gentlemanly.

Davidoff endows something as simple as water with inspiration and mysterious power. A cool fragrance reminiscent of a crystal clear mountain lake.

No.8

Hermes

Terre D's Hermes

A man who uses earth perfume has solid earth under his feet and twinkling stars in his hair.

This is a perfume loved by many men. The solid feeling of having your feet firmly on the ground and the romance of the stars twinkling in your hair combine to form a high-quality lifestyle.

The atmosphere created by this slogan can arouse men's vigorous possessiveness and create a broad mind and tall image for men, which is fascinating.

No.9

burberry

The good things in life never change.

The good things in life last forever

This slogan expresses the infinite yearning and passion for life in a clear and distinct manner. The beauty of life is eternal.

However, it did not play a very direct role in introducing and promoting the product as a perfume. I think that although this is a very loud slogan, it still lacks a bit of utilitarian expression.

No. 10

AnnaSui

Live your dream.

——Achieve your dream

Anna Sui's perfume advertisements always use fantasy as their theme, showing the immortality of dreams and myths. The MV he shot and produced is as clear as angel wings and as mysterious as a forest under moonlight.

This slogan, "Realize your dreams", shows Anna Sui's pursuit of dreamism. It is simple and clear, letting you know that using this perfume is to realize your dreams. Although this straightforward slogan lacks a certain linguistic beauty, it is also a very powerful promotion.

Author: TOP Creative Advertising

Source: TOP Creative Advertising