Creative writing effect of bidding promotion account

No matter what industry you are in, there must be a selling point or feature, so we can magnify this part when writing creative ideas. For example, in the clothing industry, the fabrics of some companies are particularly good and far superior to those of other companies. Then the fabrics are the main selling point of this company, and this part must be highlighted and promoted.

When writing creative ideas, the characteristics of the fabric can be highlighted in the title, which can simply and directly deliver what you want to express most directly to the customers.

Example: The best fabrics in the city, only available here. A fine product of craftsmanship, worth ten times the price if it’s fake. High-end fabrics at affordable prices.

Of course, some industries have some restrictions on illegal words. This is just an example. The specific writing method still needs to be based on the requirements of different industries.

This is commonly known as riding on the hot spots. You can combine various real-time hot spots to discover those related to yourself, and carry out bundled marketing, because current hot spots often have relatively large attention and traffic. At this time, if we combine hot news with our own publicity, it will also have a very good effect.

However, there are skills to riding on hot topics. Don't try to ride on all hot topics. You should selectively look for hot news that suits your industry. Remember this point, otherwise it will be counterproductive.

This means that there will be some event promotions during certain holidays, such as Double Eleven and Women's Day. At this time, if the company you belong to is organizing some activities, we need to highlight this in the creative title and content.

Example: For Double 11, all products are half price

I believe that this kind of half-price event is still quite eye-catching.

In the process of word segmentation, we often find some long-tail keywords and short-tail keywords mixed together. At this time, we must write separately for the creativity of long-tail keywords and short-tail keywords.

Because long-tail keywords are relatively long, and the title has a character limit, if you add a relatively long creative title, it will affect the display of the entire creativity.

If the keyword is relatively short and is coupled with a relatively short creative title, then the overall creativity will be displayed with less content and will not achieve an ideal effect.

Therefore, when writing creative ideas, you must pay attention to the length of the keywords.

There are hundreds of thousands of keywords in an account. When writing creative ideas, we must write according to the type of keywords.

For example, some keywords describe quality, some keywords describe price, and some keywords describe location. So when we write creative ideas, we should also write according to the types of these keywords instead of writing a batch of creative ideas of the same type.

Nowadays, many people who do promotion have not just one promotion account, but usually have around three to five. At this time, if the creative ideas we write are the same, and if the two accounts are ranked similarly when displayed, then the displayed content will be exactly the same, then the user experience will be very poor and the effect of multiple accounts will not be achieved.

Therefore, in order to achieve better account results, they should be treated differently and it is more reasonable to write them separately.

If you want to write a better idea, it often requires a certain amount of experience accumulation. For the parts that you don’t understand in advance, you can look at how others write them, make more summaries yourself, and then try to write them yourself. Everything starts from unfamiliar to familiar and accumulates little by little.