Several reasons why the effect of Baidu's bidding promotion suddenly declined!

As the effect of Baidu bidding hosting promotion suddenly dropped, this is also a common problem for SEM personnel. For this reason, Dongguan Network Promotion Feng Chao SEM sorted out these reasons! I hope this helps you all. The following personal experience can be used as a reference but is not absolutely correct!

Several reasons why the effect of Baidu's bidding promotion suddenly declined!

1. Find problems from Baidu bidding account analysis:
1. Problems with page conversions (traffic and conversion) due to changes in volume
2. First analyze whether there is a problem with the traffic. If there is no problem with the traffic, then analyze the traffic carrying capacity.
3. Traffic analysis is now less effective, and the first thing to do is to understand the problem with the account. We compare traffic with good results and poor results. Analyze the flow from the problem. It is more appropriate to select a few days of data for analysis. You can select 2-3 days of data. If the amount of data is small, select 5-7 days of data.
4. Plan the level analysis execution staff. Since the data is relatively large, we can use the data table in the EXCEL table. Use data to determine which plans are flowing well and which are flowing poorly. Therefore, further analysis of the reasons for the decline in traffic volume would show that the average price was lower or higher and so on.
5. Search term report analysis We can compare good reports and bad search term reports. If the account traffic changes but the landing page does not change, the effect will naturally decrease.

6. Overall bidding account page conversion analysis Since the traffic has changed, we need to analyze the traffic and adjust the demand direction of the target web page. Assuming that there is no problem with our traffic, we also need to analyze the bearer to see if there is a problem with a port on the bearer, which causes the traffic to fail to be converted.

The decline in Baidu's bidding hosting promotion and website instability directly led to a decline in effectiveness, and the landing page is closely related to conversion, which is a factor we need to analyze and cannot ignore.