2021 Tik Tok Marketing Plan

2021 Tik Tok Marketing Plan
In this marketing plan:
1. Douyin has built a rich online ecological structure based on the "Great Ecosystem of a Beautiful Life", and has strengthened the new lifestyle brought by Douyin based on "seeing", "connecting", "focusing" and "cultivating".
2. Propose the positioning of Douyin as a "comprehensive video marketing ecological platform" from a marketing perspective, and strengthen the prosperous trend of Douyin in the entertainment ecology, creative ecology, and live broadcast ecology with the advent of the video era, so as to better serve users' lives and create new marketing opportunities.
3. Strengthening ByteDance as a comprehensive digital marketing service platform, it brings a "perfect native business service system" and a "powerful marketing product system". Based on this, it focuses on five major business scenarios, namely traffic management, content management, position management, closed-loop management, and marketing science, and introduces the summary of marketing trends and models, key product capabilities and applications.
4. Cooperate with major vertical industries to screen high-quality Douyin cases, break down corporate business segmentation goals, adapt to Douyin business scenarios, and find more diverse new business models for more companies of all sizes and scales.

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