What is the impact of web page opening speed on SEM marketing?

The speed at which web pages open determines whether a website can provide a better browsing experience. The reasons that affect SEM marketing include slow website opening speed, which will result in low website arrival rate, loss of a large number of click users, and unnecessary expenses. Therefore, SEM marketing optimization of web page opening speed is the core of all website user experience. Dongguan Network Promotion Feng Chao today shared several methods to optimize the speed of web page opening:

What is the impact of web page opening speed on SEM marketing?

1. The website sets up a cache plug-in. The editor of the SEM blog did not set up the cache before, which caused the website to open at a speed of more than 1,500 milliseconds. Some SEM colleagues did not have a good user experience because they entered the website too slowly every time and did not set up the cache. The same is true for SEM marketing. Set up a cache plug-in on the page and don’t let users wait too long every time they click to enter the website, because online search users are very "lazy and impatient" and will close the page directly if they don’t see what they need or the speed is too slow.

2. Choose a stable server. A stable server is a necessary condition for the stable implementation of SEM marketing promotion. Once the server is unstable, the website cannot be opened. But if the promotional advertising space is still there, it would be a waste of money! Therefore, the server must be stable and the website opening status must be checked regularly.

3. Avoid too many pictures, flash, and js calling codes. Some investment and franchise websites like to use large banner pictures and various JS gorgeous effect calls. Make the whole page look too fancy, and your boss may be very satisfied. However, have you ever done audience analysis? Too much code will also affect the opening speed of the website, so avoid too many large images and js calls.

The above is the impact of web page opening speed on SEM marketing? The specific content of the website, the website opening speed has a great impact on SEM marketing. If the website has the problem of slow opening speed, it can be optimized and adjusted through the above three points. I believe that the website opening speed will definitely be improved by leaps and bounds. Combined with a reasonable SEM keyword optimization strategy, the effective click volume of the website will be greatly improved.