How often do people change their mobile phones? Here are the official statistics

Quality through cycles

According to data released by relevant institutions, the average replacement cycle of users in the first and second phases of 2019 was 24.3 and 24.5 months respectively. These two figures are relatively close, which is about two years. Compared with the same period in 2020, the two average replacement cycles were slightly extended to 24.6 and 25.3 months. Although this extension of more than one month is nothing compared to the two-year use time, it can be seen here that the overall quality of the mobile phone industry is improving, so it has a longer lifespan.

Huawei's brand unexpectedly lags behind Honor and OPPO

The above is just the average phone usage period of consumers under big data, but this cycle is different for each mobile phone brand. Among them, Apple mobile phone users have the longest replacement cycle, reaching 27.1 months, thanks to the powerful and smooth software and hardware of the iPhone. Surprisingly, the replacement cycle of the well-known Huawei mobile phone users is 25.6 months, which is behind the second-place Honor 26.4 months and the third-place OPPO 26.3 months.

To be honest, Huawei is the representative of domestic mobile phones, and it has a good market share in the world. Its quality is unanimously recognized by users. The reason why the usage cycle is slightly behind may have something to do with frequent iterations and upgrades. Every year, Huawei's high-end flagships will usher in new appearance designs, hardware performance, shooting levels, etc., and the prices are cheaper than Apple. Consumers who pursue Huawei's cutting-edge technology are more likely to and prefer to change to new phones. Of course, OPPO and Honor have longer usage cycles, which shows that their quality and quality are also worthy of recognition.

2K-3K mobile phones have the longest service life

In addition to the brand determining the life cycle of mobile phones, the lifespan and replacement cycle of mobile phones at different price points are also different. Among them, the flagship phones in the 2K-3K price range have the longest replacement cycle of 26.8 months, followed by the cost-effective models in the 1K-2K price range, with a replacement cycle of 26.3 months, which is also very good. They all exceed the average replacement frequency of two years. However, those high-end flagship phones that cost 8,000 to 9,000 yuan have better quality, but the user replacement cycle is only 23.2/25.7 months, which shows that rich people are still quite willful in changing phones!

Based on the above data, if you want to choose the right mobile phone and use it for a longer time, you must not only choose the right brand, but also the right price and the right model. Having said that, the service life of mobile phones can basically reach about three years. So whether Apple's five-year system update is necessary and whether the one-year warranty of ordinary mobile phones is enough are all issues worth pondering. How long has it been since you replaced your mobile phone?