The latest guide to self-recommended apps on the Apple App Store, first come first served for high traffic!

In the App Store of iOS 11, the menu at the bottom has been completely changed, and the featured recommendations have been changed to "Today". "Today" is a " free promotional space" launched by Apple, including app usage tips and operation guides, motivational interviews with developers, celebrity recommendations, " Game Highlights of Today" and "App Highlights of Today". In “Today”, not only the brand app can be exposed, but also the brand story of the development team can be added. The Apple team hopes to increase the "readability" of the app through this change, thereby increasing traffic to the App Store, which is a high-traffic pool for developers to guide users to download.

In addition to "Today", the Apple team also added a new "self-recommendation platform" for developers, which greatly standardized the process of applying for self-recommendation. Today I will tell you how to apply for self-recommendation and some official tips.

1. New backend portal for self-recommendation application

https://developer.apple.com//contact/app-store/pr omote /

2. When to start applying

1. For first-time products:

Applications for first-time products should start at least one month in advance, preferably two months in advance.

2. For updated products:

Product updates generally require application 3-4 weeks in advance.

3. Avoid big companies or big release dates

If you apply during the release of a major company or a blockbuster product, it may affect Apple's recommendation.

4. If the product is suitable, use the App Store

If the content is launched or updated at certain holiday-themed time points, it is more likely to be recommended.

3. Application Steps

1. Developer information (developer name and website)

2. Fill in some details about the app (name, ID, description, version number, version highlights, supported devices, and whether it is suitable for children, check the language, supported regions, and indicate the expected submission time and release time.)

3.Related reference materials of the App (developer’s website, App’s video, promotion plan)

4. Whether to pay

5. Application promotion plan

6. Developer Story (Select whether it is an updated version)

After filling out all the information, just click Submit and wait for Apple editors to recommend the app!

4. Factors Considered in Editors’ Choice Recommendations

Pay special attention to newly launched apps and apps with major updates

User interface design: app usability, attractiveness, and overall quality

User experience : app efficiency and functionality

Innovation: Does the app solve unique customer problems?

Localization: High quality and relevance

Auxiliary functions: Highly integrated functions

App Store product page: attractive screenshots, app previews, and content synopsis

Uniqueness

For games, editors also consider the following aspects:

Game settings and player engagement

Graphics and performance

Audio

Narrative and storytelling

Replayability

Game Control

The large picture recommendations of "Today" give apps a bigger stage to attract users. According to 30 days of data collected by data research organization Apptopia, whether it is an application or a game, if it is successfully recommended by Apple, the number of downloads will explode! On average, if the game category is recommended, the download volume increases by an average of 792%; the app download volume increases by an average of 1747%. Isn’t it tempting!

Take this self-recommendation guide and prepare your materials to apply~ The next hit may be you….