Detailed steps to join Meituan Alliance, how to join the Meituan platform? Today, Feng Chao from Jimifeng Technology will introduce to you a very good product - Meituan Alliance. This product has two major benefits for catering businesses. The first is that they can use the subsidies from the Meituan platform to send red envelopes and benefits to their customers and fans. Secondly, you can earn some promotion fees. The promotion fee for food and beverages is 6%, and the promotion fee for fresh food supermarkets is 4%. After the customers brought by the promotion receive coupons and pay, the actual payment amount of the order * promotion commission ratio (such as 6%) will be given to the promoter. As its settlement capabilities are still under construction, it does not currently support promotion by individual promoters or self-service withdrawals. It can only allow companies to register and withdraw cash to their public accounts, and companies are required to issue special value-added tax invoices for information service fees. This involves at least 1% tax cost for corporate invoicing, so in the end we can only get a promotion commission of 5% (food and beverage category) and 3% (fresh supermarket category). CPS promotion attribution logic: Users enter the activity page designated by Meituan Alliance to receive coupons, use the Meituan Alliance coupons to complete order payment within the validity period of the coupons, generate coupon orders, and no refunds or returns occur, only then can it be recorded as a valid order. Each valid order will be settled only once, and the settlement will be made according to the CPS settlement rules based on the actual payment amount after the user enjoys the discount (after deducting shipping costs, coupons, and discounts). What does it mean? Assume that customer A receives your promotional coupon, which is recorded as a valid promotion order. The actual amount paid is 60 yuan, including a delivery fee of 5 yuan. Then, according to the 6% promotion fee for food, the settlement should be = (60-5) * 6% = 3.3 yuan, which means that you can earn 3.3 yuan in promotion fees from this order. If you are a new customer on the platform, you can get a promotion fee reward of 6 yuan for your first purchase, but there is no reward for repeat purchases. |
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