Zhuanghe SEO Training: How to solve the problem of slow website loading speed?

I believe that many people have had the experience of slow loading of websites. Many customers choose to close the website because they cannot stand the long loading time of the website. Therefore, this also includes the website opening speed as a factor affecting the website ranking. So, how do we solve the problem of slow website loading speed?

Zhuanghe SEO Training: How to solve the problem of slow website loading speed?

SEO company, corporate website opens too slowly? There are a lot of things that could be affecting your site, including: Huge images that are still uncompressed Apps and plugins that are not optimized and don’t do anything useful Too many ads Too many widgets Ancient, unoptimized code Too many redirects Bad hosting Why does it even matter? Site speed is important because Google wants to appease its searchers. And searchers don’t want to wait.

If Google doesn’t think you can provide the answers people want quickly enough, Google won’t help you. They want users to “trust the algorithm,” which means the algorithm must provide relevant content and an optimal user experience.

Fast loading pages provide a better user experience. It helps visitors see what you have to offer, enables them to easily complete the order form, and keeps them browsing straight to their next possible purchase.

In other words, site speed is an integral part of user experience.

SEO Company, will it go beyond rankings? Studies have shown for years that there is a clear correlation between site speed and increased conversions and returns. In one case, Walmart found that for every 1 second increase in site speed, their conversion rate increased by 2%.

Now, 1 second might not seem like a lot, but actually when you’re talking about 4 or 5 seconds of loading time in the first place, you’re actually talking about a 25% increase. So how about this: The study also found that for every 100 milliseconds of improvement, revenue increased by up to 1%.

This really is a case of "every little bit helps."

But what happens if we look at this from the other side. What happens to your revenue for every 1 second of additional loading time? Can you expect conversions to drop?

Maybe. It’s much better if you never have to deal with this problem yourself, so let’s focus on getting the site running as quickly and smoothly as possible.

SEO Company, How to Speed ​​Up Your Website Keeping your website as fast as possible can seem a little overwhelming at first. There are many variables that could cause problems.

For now, we’re just going to take a quick look to give you a basic overview of the elements that contribute to site speed.

How to Improve Site Speed: Avoid Landing Page Redirects – Redirects add an extra request-response cycle which just adds more work before the page is displayed. Enable compression on your website resources – You can reduce the size of transferred data by up to 90%. Find ways to improve your server response time - Your server response time should be less than 200 milliseconds. Leverage browser cache - Browsers can cache some resources to load previously downloaded resources from local disc rather than from the network. Optimize Images - Optimized images reduce file size without compromising quality to save significant bytes of data. Optimize CSS and HTML coding - External stylesheets must be downloaded and processed, which can extend the time it takes to render a page. Prioritize visible content - If multiple network trips are required to render content that appears on the first page, it can cause problems. Remove render-blocking JavaScript - Avoid or minimize the use of JavaScript that must be fetched before execution. There are many tools out there that can help you with many of these things.

How to improve usability: Avoid plugins whenever possible – This is becoming increasingly important as the mobile trend continues, as many of these plugins can cause hangs, crashes, and other issues. There are a lot of native web technologies out there that can do the same thing. Configure viewport (browsing page size) - It is important to specify the viewport that accommodates different devices. This will ensure correct rendering on mobile devices. Fit content to viewport size - If content doesn't fit the viewport, images and text may appear larger than they appear. This does have a negative impact on the mobile experience. Size targets appropriately – If users are going to click buttons or images on your website, make sure they are sized enough to make that easy. Use a readable font size - If the font is too small to read, it makes it difficult to use. The recommended base size is 16 CSS pixels.