Why isn’t your Tik Tok recommended? A guide to avoiding pitfalls on Tik Tok!

Three quarters of 2018 have passed in the blink of an eye, and the fire of "national creation" ignited by Douyin short videos at the beginning of the year has remained popular to this day. With the stimulation of high traffic and hot products, content creators and brands flocked in. As more and more players join the game, Bangmei has also received a lot of confusion from operators , among which the focus is none other than——

“Why can’t my Tik Tok videos be recommended?!”

Whether you can enter the recommendation flow of the Tik Tok algorithm largely determines whether your content is "self-entertaining" or a "hot seller".

So! What kind of content is more likely to be recommended? What behaviors will cause you to be directly OUT? After verifying the operation of Douyin, Bangmei compiled this essential guide to avoid pitfalls in operation. Get in the car!

How can Answer Tea, which has 0 fans, create a hit video with 8 million views in just one month?

If you want to increase the number of views exponentially, Tik Tok’s recommendation mechanism must be a “powerful little pusher”, but the following content will 100% make you miss the chance of being recommended.

1. Poor video quality

Beauty is justice. If you want to be recommended, it certainly won’t work if the video quality is too poor.

The picture quality is poor and the video is too unwatchable, making people extremely uncomfortable after watching it. For example: no content, blurry video, stretched image.

Or, the normal proportion of the scene is destroyed; the playback time is too short, 3 seconds or less.

2. Other watermarks appear

Some friends may use other apps to make videos and then post them on Tik Tok.

However, the watermark logos or sticker effects of other apps will prevent your content from being recommended , even if the watermarks are removed through post-processing.

In fact, the shooting function on the Douyin website is enough for you to be clever. For example, "Story of Yanxi Palace" is very popular recently, and stickers related to it are immediately launched, allowing you to become Wei Yingluo in a second and summon thunder.

3. Transporting videos

Why is video transfer? That is, the ID in the video is inconsistent with the uploader's ID. This type of video is a typical copycat video.

In addition, accounts with status labels such as "transfer accounts", "obviously captured PGC content", or "screen recordings" are also considered transfer videos and cannot be recommended.

4. Not in line with Douyin’s positioning

For example, the slogan of TikTok is "Record a beautiful life". Videos that do not record a "beautiful life" and go against the official tone of TikTok will naturally not be recommended.

For example, the video content is vulgar and contains soft pornography; the video content is uncomfortable; the video content is not oriented towards positive values.

5. Hidden risk videos

The so-called hidden risk videos are those that contain the following contents in the videos or texts :

Fraudulent content, medical and health care, smoking and drinking, illegal breeding of wild animals, child abuse in the video, suspected gambling scenes in the video, and pyramid schemes and other micro-businesses without any certification.

6. Deliberate marketing videos

Huh? Aren’t Haidilao , Coco Milk Tea, and Daan Tea all being wildly promoted on Douyin?

Key points: Deliberate marketing videos refer to videos that are obviously marketing and contain advertising information, such as:

The video contains obvious brand freeze frames, brand word subtitles, brand watermarks, and voiceovers; the video background contains obvious brand words and commercial elements.

It is worth mentioning that if you use brand stickers or brand music on the TikTok site, it will not affect the recommendation.

For example, Li Ge, a popular creator on TikTok, used original music from the Baojun 360 automobile brand and still became a hit, receiving 1.7 million likes.

The above six types of content cannot pass Douyin's recommendation review. I hope everyone can "avoid the pit"~

How can you make your Tik Tok short videos more easily recommended? I have two small suggestions:

1. Originality is the bottom line. The recommended videos on Douyin must be original videos. If users report non-original videos, the review will be triggered again and the videos will be taken offline.

2. Duration is not less than 7 seconds

Pop art master Andy Warhol said that everyone can be famous for 15 minutes. And Tik Tok tells us that 15 seconds is enough to become famous. Of course, if you want to be recommended, your video length does not have to meet 15 seconds, but the minimum cannot be less than 7 seconds, and the content must be complete.

After you have been recommended, if you want to further increase your exposure and let more people see your Douyin short video, Bangmei also has two small suggestions:

1. Participate in more Douyin challenges, repost more and interact more!

Participating in more Tik Tok challenges and using more popular audios are shortcuts to getting recommended content. Of course, the key lies in whether your content is high-quality and interesting.

It is worth noting that when there is too much similar content in the same field and supply exceeds demand, the number of recommendations for the same type of content will decrease.

2. Leverage Douyin’s marketing magic tool “DOU+”!

"DOU+" is a content push tool launched by Douyin in June. The reason why it has become a marketing tool is that it can help advertisers to heat up video content and recommend videos to more interested users, in order to increase the video's playback volume and interaction volume, and help companies better carry out content operations and brand building.

The operation of "DOU+" is very simple and can be operated directly on the Douyin site. However, this tool is currently only available to Blue V users.

"WeChat, Weibo and Douyin" have become the standard for corporate social marketing . Blue V accounts enjoy 4 major and 17 minor unique rights and interests. For example, after a company claims a Blue V account, the longest video they can post is 60 seconds! It provides a lot of help to brand companies in Douyin operations.

Unlike other types of accounts, Blue V accounts have their own brand tone. Their purpose is to help with brand communication, and the brand will definitely be directly or indirectly exposed in the content. However, it is difficult for videos containing advertising information on Douyin to be included in the recommendation flow, which makes many Blue V operation editors feel bald - how can they promote the brand and "get on" the Douyin recommendation flow? !

First of all, the following behaviors must not occur, Blue Vs must remember to avoid them!

So, how can corporate Blue V promote its brand elegantly?

Taking Xiaomi mobile phone as an example, a video teaching you how to take pictures of long legs has received 366,000 likes. Xiaomi mobile phones appear in the video, and the brand is clearly exposed, but this does not affect Douyin's recommendations.

As long as you don’t obsess over strong exposure and revealing, but instead incorporate brand implantation as part of the video content presentation, you may be recommended! After all, good content is itself advertising. Finally, regarding whether there is traffic limiting within TikTok, the answer is no.

Douyin does not have any official flow limit, and the review standards are the same for everyone. It does not launch different review strategies for different account types. Content posted under a Blue V account can also enter the recommendation flow normally if it passes the review.

With the above key points, it is not difficult to get a share of the traffic pool of Douyin App, which has more than 500 million monthly active users worldwide. If you are still confused, please feel free to chat with us in the comment section~