Marketing node reminder in December 2017

Therefore, the most important thing for branding is——

1. Conduct promotions once a month to “boost sales”;
2. Create an event every month to "promote the brand";

Only in this way can you gain both fame and fortune.

The nodes that can be used to create promotions and events in December 2017 are:

(It is recommended to pick two, play once in the first half of the month and once in the second half of the month)

The last month of 2017

December 1

Do: Prepare gifts

An important function of gifts is to occupy the desktop.

So throughout December, you should give out calendars with coupons that you can scan yourself.

Let customers put your 2018 store anniversary, mid-year promotion, Double Tenth and other major festival discounts on their desks.

International Day for the Abolition of Slavery

December 2

Do: Make it your brand’s free day

Demand the abolition of slavery in rival countries.

• For example, if you sell jewelry, you can do a free customization day promotion;
• For example, those who sell crawling mats can hold free crawling day activities;
• For example, those who sell men’s styles can hold flash events on free hair-styling days.

World Day of Persons with Disabilities

December 3

Recommended: Use the customized version for people with disabilities

On the same day, a customized version of the product for people with disabilities was launched.

Level 10 sincerity requires an eye tracker.

First level sincerity with Braille is enough.

Famous prostitute Sai Jinhua dies

December 4, 1936

Recommended: Initiate the selection of the Golden Flower Cup Golden Bitch Award

The communication routine is similar to the Golden Raspberry Awards.

It can also attract celebrities to fight back for your hype.

International Volunteer Day

December 5

Do: Recruit your volunteers

In the name of Supporters Day,

Launch a wonderful volunteer recruitment:

• Volunteers who teach PUA to pick up girls;
• We are looking for actor volunteers to make funny videos;
• A dog food seller is looking for single volunteers to try the dog food;

Ronald McDonald Mike Polakovs dies

December 6, 2009

Do: Cultivate a relationship with McDonald's

In the name of remembrance, please eat at McDonald's.

It seems to be a cross-border collaboration with McDonald's...

Heavy Snow

December 7

Suitable for: Snow viewing

In the area where it snows,

Get free products when you shop.

John Lennon shot

December 8, 1980

Do: Make controversial posters

Make a poster linking John Lennon, guns, and your brand.

Then it was sent to a gathering place for John Lennon fans, causing controversy among fans.

Buy media controversy over a brand's alleged insult to John Lennon.

Hitler's Mein Kampf published

December 8, 1925

Good: Lose books on the subway

Thousands of copies of "My Struggle" were thrown into the subway.

Then put the brand's recruitment advertisement on the book cover,

Buying media to dispute a certain brand's fascism.

International Anti-Corruption Day

December 9

Do your corruption day

Take out inventory, promote sales and bribe customers,

When is the right time to call for an end to corruption?

China has launched the college entrance examination, which has been abolished for many years.

December 10, 1977

Recommended: Make your brand college entrance examination

Fans take part in the brand exam, and are rated based on their scores, receiving different shopping benefits...

Share it to your friends circle and you can take the brand exam again to get higher shopping benefits.

International Mountain Day

December 11, 2017

Do: Make it your mountain day

Climbed the mountain and took photos on the same day @Brand official microblog,

The higher the mountain you climb, the more cents you can save...

Double 12

December 12

Good: Promotion

It is best to follow the trend and do promotions.

It is best to send three rounds of promotional text messages.

I was informed of the promotion two days ago.

The day before, I pushed a shopping guide.

Countdown will be sent on the same day.

National Memorial Day for the Victims of the Nanjing Massacre

December 13

Advisable: Close business and observe silence

Then, the water army will praise your patriotism on platforms where little pinks gather, such as Mop, Tianya , Tiexue, and Douban.

Then they hired Weibo joke tellers and media to amplify the incident.

Embrace Valentine's Day

December 14

The demand is to hug in public.

Announce your love to the world.

Make the cold winter extra warm.

Do: Hold a Hug Festival

Especially suitable for offline activities .

Customers embrace your product.

You can enjoy the discount:

• The bag seller is holding a hug festival.
• The TV sellers held a human-machine hug festival.
• The dog food seller organized a dog hug festival.

Some holiday arrangements will be announced

December 15th - end of December

For example, the New Year's Day, Spring Festival, Qingming Festival, Labor Day, Dragon Boat Festival , Mid-Autumn Festival and National Day are arranged for holidays.

Recommended: Buy high-authority news sources in the name of the brand to publish holiday schedules first

Because during that period, searches for holiday arrangements will soar.

There will be several small search peaks next year.

The brand that occupies the first page of search exposure.

Beethoven is born

December 16

Good: Have fun and interact

When a customer inquired about the same day,

Just play some Beethoven music...

And let the customer choose ABCD items,

Choose the right one and you can enjoy the discount.

Wang Hai won the first consumer anti-counterfeiting award of 5,000 yuan

December 17, 1995

Recommended: Lead the Anti-Fake Alliance

Professional counterfeiters have caused public outrage in the e-commerce circle .

Taking the lead in initiating an alliance can attract a lot of e-commerce fans.

International Migrants Day

December 18

Do: Do ​​your migration

The appeal is that life lies in migration…

• For example, if you are a mover, you can offer special discounts for cross-region moves;
• For example, those who sell women's bags sell oversized women's bags at a special price;
• For example, those who do immigration work may provide special offer immigration services.

Titanic Performance

December 19, 1997

Recommended: Review classic romance

Find a movie theater to book a whole theater.

And entertain your old customers,

Let’s review classic love.

Macao Handover Anniversary

December 20

Yi: Announce support for free shipping to Macau

Anyway, there aren’t many real consumers in Macau.

Let’s be the first brand to offer free shipping to Macau.

International Basketball Day

December 21

Recommended: Make a basketball version of the product

On basketball day,

Playing basketball——

• For example, an ice cream maker sells ice cream as big as a basketball;
• For example, those who sell fried food sell gift bags as big as basketballs;
• For example, dessert makers sell basketball-shaped cakes.

Mao Zedong called on educated youth to go to the countryside

December 22, 1968

Good: Do your activities in the countryside

Listen to the huge momentum,

Actually, it’s just about sponsoring a few domestic tours…

Zhou Yu Burns Red Cliff

December 23, 208

Good: Hold a Fire Festival

Shopping on the day,

All delivered with shopping parcels.

Burn a...

With nonsensical promotions,

Get media coverage.

Christmas Eve

December 24

Christmas

December 25

Good: Use festivals to promote sales

It is best to follow the trend and promote sales.

Don't use the holiday of selling goods to cause trouble.

Mao Dongdong's birthday

December 26, 2003

Suitable for: Birthday wishes

In the name of the brand, we collected 140,000 blessings for Mao Dongdong’s 14th birthday.

He bought more media and joke makers to spread controversy about the miserable situation of the fourth generation of reds and dragged TFBOYS into it.

Welcome to 2018

December 27th - December 31st

Good: Review and blessing

The promotion is held in the name of reviewing 2017 or welcoming 2018.

The All-China Federation of Taiwan Compatriots was established

December 27, 1981

Do: Sponsor a social gathering

In the name of your brand,

Sponsor this anti-Taiwan independence group,

And launched a petition with 10,000 signatures.

Unification with Taiwan in 2020.

The world's most beautiful faces revealed

December 28, 2017

Foreign website independentcritics.com ,

Every year at this time, the most beautiful faces in the world are announced.

It was widely reprinted by media.

Do: P-picture interception

Bring your brand founder,

P to the list of the most beautiful faces...

And bought a lot of media to question it,

Try event marketing .

Black Hole Day

The term black hole was first used by John Archibald Wheeler.

December 29, 1967

Do: Commend haters

Which brand doesn’t have some haters? So, in the name of paying tribute to the black hole, we’re giving the black fans the Black Hole Award…

Not only does it have the potential to turn hostility into friendship, it can also provide reasons for the media to report and the audience to forward the message.

New Year's Day holiday begins

December 30

Good: Send New Year's greetings

And remind to pick up,

Made this on December 1st.

Brand promotional calendar...

New Year's Eve

December 31

Recommended: Conduct brand New Year's Eve activities

Recreate the special offer on Double Eleven Day,

Bring new and old customers a happy New Year's Eve.

Selling goods while uniting fans.

PS

Just change it randomly and fool the boss about this month's marketing plan.

Even the recent plans of the brand that deceived investors are...

Then just change it and make December better for you.

Come back this time next month,

This thing is available every month.

The author of this article @波旬 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

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