36 data analysis tools you must know!
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Today's mobile applications are no longer tools with a simple structure and functions. As our mobile apps become more and more complex, we will need to use analytical tools to track and analyze every part of the App. Fortunately, there are many data analysis tools on the market for app development teams to choose from. In fact, these new generation of data analysis tools will be able to monitor every tiny event that occurs in the App. If you have ever wanted to track your users, find out which platform they downloaded the app from, see the jump paths your users take within the app, and understand which page is the most popular within the app, you will definitely find what you want in the following 30+ analysis tools. 1. Comprehensive analysis platform 1. Application ranking analysis platform App ranking monitoring professionally analyzes the real-time dynamics of domestic and international mainstream App market rankings, monitors the competition situation of apps in all directions, has a panoramic view of the promotion effect, and clearly measures your ranking position and download numbers. We have a professional App evaluation team that provides professional open platform evaluation services. Experienced developers write reviews after actual testing of real products, which are highly objective and instructive. The platform also provides incubation support for excellent apps, providing venues, personnel, technical support, financial support, legal support, etc. 2. Application Radar The first website in China to launch professional App search for Apple App Store, ASO search optimization services, and iOS App trading platform. We focus on the in-depth promotion and operation of iOS applications, have a standard user search behavior hot word library of the Apple App Market and APP historical search data tracking, and provide iOS developers with an APP ranking and promotion tracking platform. Omni -channel integration to meet product precision operation needs, monitor volume, and avoid risks. 3. AppBK The world's only SaaS service platform for Chinese word expansion and grouping in AppStore, an official partner of Apple, with Apple's advanced interface and real-time data of all countries in the AppStore, a professional App Store big data analysis and decision-making platform, a deeper understanding of search engines , a solid big data foundation and professional experience, and 100% real CPA users, making optimization safe and controllable without risk. 2. User Group Segmentation 1. Upsight (including paid items) Upsight is an analytics tool for mobile app developers. Its features include: user segmentation, funnel analysis, retention analysis, in-app purchase components and unlimited data storage space. Upsight supports almost all mobile platforms, including iOS, Android, JavaScript , Adobe Air, and more. 2. Tap stream (free) The highlight of Tap stream lies in the analysis of user life cycle . If you want to know where users search for information about your app every day, or how often they actually download it from a certain channel, Tap stream will become a source of information you can trust. Tap stream supports iOS, Android, Windows, and Mac apps. 3. Flurry Analytics (Free) Flurry is pretty much the “industry standard” for mobile app analytics. Flurry helps you track user sessions so you can see where users are having trouble using your app. You can also create custom segments to better understand your app’s user base. 4. Capptain (including paid items) Capptain is a real-time analytics tool that looks like a set of data dashboards. Not only can it track real-time user behavior , but it can also monitor user usage feedback, and even group user groups in real time, send them instant messages based on their geographic location, and so on. Capptain is available for iOS, Android, HTML 5, Blackberry , Windows and other platforms. 5. Followapps – App Refined Analysis Platform 6. MobileAppTracking – User data tracking and prediction model 3. User Behavior Analysis 7. MixPanel (paid) Mixpanel is a web service that allows developers to track user usage habits and provide real-time analytics. Mixpanel offers a “People” feature that lets you send push notifications to users based on the actions they take within your app. The Mixpanel API is a RESTful API that returns responses in JSON format. 8. AMPLitude (paid) An analytical tool that helps you dig deep into user retention, conversion and engagement status. Get a complete view of user behavior with real-time activity status and unlimited individual user timelines. 9. Heap (paid) Heap automatically captures every user action on your website or iOS app for you and lets you measure it all after the fact. 4. Touch screen hotspot analysis 10. HeatMa.ps heat map (paid) Heatmap is one of the few tools for tracking app hot spots. Heatmaps help app developers record all screen touches, gestures (expand/zoom/swipe), and device positioning. You can even get detailed hotspot maps of user touch screens. The only regret is that the heat map is only supported on iOS App. 11. Heat Data (paid) Heat Data is another heat zone tool for mobile apps and websites. You can track all the actions that occur when your users touch the screen: clicks, swipes, zooms, etc., and get detailed visual analysis reports. Heat data is cross-platform, all you have to do is copy one line of JS code to embed it in your App and use it. But if you don’t want to embed JS in your app, then you need to use another tool. 5. In-app purchase behavior tracking 12. Appsflyer (including paid items) Appsflyer is an all-in-one marketing tool with built-in analytics. You can track in-app purchases, software installations, and user usage in the same tool. In addition to supporting mainstream iOS, Android and Windows systems, Appsflyer also supports other platforms and engines, including: Unity, Marmalade, Appcelerator, etc. It can be said that it truly achieves full platform support. 13. Appfigures (including paid items) Appfigures can track events while monitoring in-app sales related to the events. Appfigures collects and presents app ratings, downloads, and payment amounts from different channels. Appfigures is also available for iOS, Android, and Mac platforms. They also provide an API so you can use it and get anything else you want. 14. Swrve – In-App Purchase Analytics Platform 6. Channel tracking, advertising and app ratings 15. Apsalar (including paid items) Apsalar is a data analytics service for large app stores. In addition to basic user analysis functions, Apsalar also has a powerful advertising management component. 16. App Annie (including paid items) App Annie is a very unique analysis tool. It no longer analyzes user activities, but only tracks app downloads and sales. Whether it's iTunes, Google Play or Amazon store, you can directly understand the app's downloads, ratings, reviews and rankings through App Annie. 17. Askingpoint (including paid items) Askingpoint’s highlight also lies in the tracking of App ratings. In fact, its main function is to prompt more users to review your app. Although I don’t think this is the best way to improve user reviews, this tool can still help developers obtain and track reviews more easily. 18. Distimo's AppLink Cross-platform channel distribution and conversion rate tracking tool. They also have their own App to help you monitor App operation data anytime and anywhere. 19. Trademob – Mobile Marketing Analytics 20. Adxtracking – In-app advertising operation, optimization and analysis tool VII. Basic Statistics 21. Amazon Mobile Analytics (Free) Mobile data analysis is just a part of Amazon's huge ecosystem and is a basic cross-platform analysis tool. You can use it to track the apps you publish on iOS, Android, and of course Amazon. It has all the typical data analysis features you could think of. At the same time, it also has A/B Testing function to help operators test different operating modes on one application. 22. Roambi (paid) Roambi focuses on serving large R&D teams. This is a 3-in-1 analysis tool that integrates three major functions: basic data analysis, BI reporting for mobile applications, and program anomaly warning. Roambi also allows you to push data back into its Box component, generating reports that are easy for team members to read. 23. App celerator (including paid projects) App celerator’s main business is the integrated marketing component for mobile apps , but their app analytics tools are also capable of standing on their own. In the App celerator tool, you can track session duration for new users and custom events. 24. Countly (including paid items) Countly is an open source mobile app analytics tool. One thing that's different from most open source projects is that Countly is actually pretty nice. With Countly you can easily see the distribution of your app on different platforms, screen sizes and devices. 25. Kontagent – Mobile application data analysis component 26. Claritics – App BI Data Analysis 27. Appsee – Visual mobile app analytics 28. Yozio – Mobile App Data Tracking 29. AppsFlyer – Mobile App Instrumentation and Data Tracking 30. Telerik – Mobile App Analytics 8. Focus on mobile game analysis 31. Honey tracks (including paid items) What makes Honey tracks different is that it focuses on mobile app analytics for games . Honey tracks are configured to help game studios track over 90 metrics, including engagement and retention analytics for mobile game users. 32. Playtomatic (Free) Playtomatic is also an open source app analytics tool, but it focuses more on the mobile gaming sector. Playtomatic helps game developers track players’ location and achievements within mobile games, supporting multiple platforms including iOS, Android, JavaScript, HTML 5, Unity 3D engine, etc. 33. Applicasa – Mobile Game Management Platform As you can see, there are already many tools abroad that can help developers track and evaluate App operation data. Developers and operators may wish to try several of them and combine their respective best features. The author of this article @朱葛IO compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! Product promotion services: APP promotion services, advertising platform, Longyou Games |
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