11 important tools that excellent operations talents must know or use skillfully
|
If you want to be an excellent operations staff, the use of tools is a basic ability and quality. This article lists 11 important "tools" in the hope that it will help everyone better understand operations and make work more efficient. Of course, the most important thing is practice, practice, and practice again! 1. Office software This is the most commonly used one, and there are roughly three categories: 1) Document Class word, excel, ppt/keynote I need to say something about PPT. Generally, PPT is needed for reports. If the PPT is too bad, it may affect your "career". The key is that PPT is convenient for us to summarize. Everyone knows that operations that only focus on work without summarizing are not good operations. 2) Draw the prototype Axure, Visio Axure is not exclusive to product managers . Operations staff must also learn how to use it. After talking for a long time, when you feel you have figured it out, you might as well draw it. The prototype diagram is very intuitive. Of course, you may not be as professional as the product manager. Another point is that Axure can also be used to create flow charts. I eliminated Visio in 2010, but it seems some people are still using it. 3) Design software Photoshop, Dreamweaver, Sketch PS is definitely not exclusive to designers. Operations personnel must also learn basic operations, such as cropping, cutting out, smoothing, resizing, jigsaw puzzles, etc. Sketch is also a very useful software. 4) Flowchart xmind、mindmanager I now use xmind, it's quite useful. Flowcharts are used to help us sort out our operational ideas regularly. You can use xmind to record your operational strategies, plans, work progress, etc., and update them regularly. 2. Communication Tools Communication ability is the basic ability of operators. An operator who does not know how to communicate with users is not a good operator, and an operator who never communicates with users is not worthy of being an operator. 1) WeChat , WeChat group 2) QQ, QQ group 3) DingTalk, DingTalk group 3. Entry Information Platform 1) iResearch (http://www.iresearch.cn/) 2) Huxiu (https://www.huxiu.com/) 3) 36kr (http:// 36kr .com/) 4) TMTPost (http://www.tmtpost.com/) 5) Leifeng.com (https://www.le ip hone.com/) 6) Jiemian (https://www.jiemian.com/) 7) Techweb (http://www.techweb.com.cn/) 8) NetEase Technology, Sina Technology, Tencent Technology 4. Webmaster tools, traffic ranking query 1) iResearch data (http://data.iresearch.com.cn/) includes data from PC and mobile terminals. I absolutely recommend that you study it carefully. In 2006, I spent a whole year on it, combining information platforms, and quickly understood the basic situation of various industries. I continued to study it for several years afterwards. I recommend that you all practice this method. 2) The webmaster tools on this platform (http://www.chinaz.com/) should be powerful enough. When I was researching SEO, I used this platform and it was very useful. In addition, it also aggregates a lot of Internet information content. 3) Aizhan.com (http://www.aizhan.com/) is also a webmaster tool, which is more intuitive. 4) cnzz (http://www.cnzz.com/o_index.php) 5) A5 Webmaster Network (http://www.admin5.com/) 6) CSDN (http://www.csdn.net/) is a platform frequently visited by programmers . 8) Alexa ranking (http://www.alexa.cn/) When I was making products, I looked at the rankings from the first to 2000 twice. I registered accounts for many of them and experienced them one by one. Don’t always look at Chinese platforms, there are many good platforms abroad. Of course, you first have to learn how to climb over the wall . It’s not good to be an operator without knowing how to climb over the wall. 7) New Rank (http://www.newrank.cn/) is the most professional in terms of new media data. 8) The app store doesn’t explain, everyone knows 9) Major app stores : App Store , Baidu Mobile Assistant , 360 Mobile Assistant , etc. 10) Zuimeia (http://zuimeia.com/) This is the best app. When I first saw it, I felt it was really cool! 5. Reading articles with practical content can help you learn better, but you must learn to identify which articles are useful. Tip: if articles design a bunch of processes and have too many theories but no practical application, it is basically a waste of time to read them. In addition, you can look at the author's background. Generally, those who come from the front line of operations and have successful works will write articles with practical content. 1) Qinggua Media (//www.opp2.com/) 2) Everyone is a Product Manager (http://www.woshipm.com/) 3) pmcaff (http://www.pmcaff.com/) 4) Gupowang's Stories (http://www.gupowang.com/) 5) Internet Morning Reading Class (http://www.zaodula.com/) 6) Huxiu and 36kr, which also have a lot of useful articles 7) Operation Depth Selection ( Official Account ) 8) Operation Xiaokaxiu (Official Account) The following are several self-media accounts in the operation/product circle: 1) Zhang’s Grocery Store (the account of Zhang Liang, the author of “Starting Operations from Scratch”) 2) Three Lessons (the account of Huang Youcan, the author of “The Light of Operations”) 3) Leilei has something to say (the account of Leilei, the author of “Operation Notes”) 4) Operation Dog Work Diary (the account of Han Xu, the author of “Super Operation Techniques”) 5) iamsujie (the account of Su Jie, the author of “Everyone is a Product Manager”) 6) BLUES (the account of Lan Jun) 6. A platform to help improve aesthetics 1. The most beautiful application (app) The most beautiful application is an app made by a group of designers, and the recommended applications are all good. 2. Huaban (http://huaban.com/) 3) Dribbble (https://dribbble.com/) A website full of professional designers from abroad 4) Zcool (http://www.zcool.com.cn/) 5) Duitang (https://www.duitang.com/) 6) Deviantart (http://www.deviantart.com/) A foreign website, very professional 7) 500px (https://500px.com/) Both the PC and the app are great, the most awesome platform for pictures I have ever seen (because of the strong copyright awareness abroad, the pictures above need to be paid) 7. Platforms used by ASO As an operations staff, you need to know something about SEO and ASO. In fact, the logic is not too complicated. 1) ASO110 (https://aso100.com/) 2) ASO114 (https://aso114.com/) 3) Asou (http://www.asou.com/) 4) App Annie (https://www.appannie.com/account/register/?utm_source=baidu) 5) CQASO (http://www.cqaso.com/) 5) I won’t list the others, there are quite a lot 8. Operational training and sharing platform 1) Qidian Academy under Renrenshishipz.com 2) Mantou Business School. I was their first sharing guest. They are developing very fast. The CEO Wang Xin is my former colleague when I was in Kingsoft. 3) Three Classes Huang Youcan’s three classes are probably the best in our circle for personal development in this area 4) Sharing Class 5) PMCAF’s Sharing Class 6) Small Dining Table (cooperated with me in the early years) 7) Socket Academy 9. Community platform recommendations Why do I recommend some communities? The operational methods used by the community are user operation and content operation , which are the basis of all operational work. Moreover, frequent visits to the community are crucial to building the capabilities of operations staff. Especially some vertical communities, such as automobiles , games , credit cards, medical care, local sites, mobile phones, sports, etc., are doing very well. You can explore it according to your own interests. You can also look for some good foreign communities recommended by the app store. I won’t talk about the four platforms with the largest traffic: Weibo, Moments , Tieba , and QQ Space. 1) Zhihu 2) Douban 3) Tianya (the only company that went public in the BBS era, which is rare) 4) MOP (MOP has given me so many things, I recommend it no matter what it is) 5) Facebook 6) Twitter 7) Pinterest 8) Word Press 9) Reddit is highly recommended, it has created many ways to play and beat Digg 10) Snapchat 11) Tumblr (the originator of microblogs) 10. Recommend some public accounts that I think are doing well 1) Shenba late night gossip 2) Jianshu 3) Lengtu 4) Ayawawa 5) Wu Xiaobo Channel 6) Mi Meng 7) Wheat Ripe 8) Alipay 9) Yeting 10) Durex 11) Kaiba 12) Papi 13) Brain Hole Historical View ( Toutiao account ) 14) Li Jiaoshou 15) I won’t mention the others, you can look for them on Xinbang 11. Recommend some operation-related books 1) Li Wanqiang's "Sense of Participation" 2) Su Jie's "Everyone is a Product Manager", 2.0 has been released, I have received the sample book 3) Fan Bing's " Growth Hacker " 4) Zhang Liang's "Starting Operations from Scratch" 5) Huang Youcan's "Light of Operations" 6) Lei Lei's "Operation Notes" 7) Han Li's "Operation Manual" 8) Han Xu's "Super Operation Technique" 9) Jin Pu's " Internet Operation " 10) "Operation Frontline" led by Lan Jun and participated by Lei Lei, a total of 2 books 11) Chen Weixian 's "Learning Operations from Xiaoxian" Mobile application product promotion service: APP promotion service Qinggua Media advertising This article was compiled and published by the author @类类有话 by (Qinggua Media). Please indicate the author information and source when reprinting! Site Map |
>>: How much does it cost to make a car moving app in Zhangjiakou?
Recommend
2020 Anhui High School Entrance Examination Specific Timetable: 2020 Anhui Province Some Education Examination Schedule
The Anhui Provincial Department of Education offi...
What exactly does community operation do?
Community operation has always been a difficult p...
Can’t write information flow advertising copy? There is a template here, just use it!
Many friends often complain to me: " Informa...
New policy on delayed wage payment for resumption of work: How to calculate wages for working from home? Can I still get paid while in quarantine?
After experiencing the extended Spring Festival h...
Xiaohongshu promotion strategy, big data + 3 major strategies!
With the development of information technology, t...
How to create highly sticky products? Teach you 3 models
What is CLV? You must understand this word when m...
Which company providing SEO optimization services in Jiayuguan is better? How to choose?
Nowadays, due to the increasing bidding costs, ma...
"Practical Course on Creating Accounts for Live Streaming on Douyin for Physical Stores" has five core sections from zero cognition to actual practice
Training course video content introduction: The f...
5 ways to quickly increase your Zhihu followers!
To be honest, I am quite reluctant to share this ...
Home Insurance 20 Lectures
Home Insurance 20 Lectures Resource Introduction:...
When the product’s daily active users (DAU) decrease, how should product operations analyze it?
In this article, I chose a specific problem to wr...
8 essential leveraging skills for event promotion!
If there is a way to make an event more effective...
32 questions and answers about Xiaohongshu promotion
This time, we have sorted out some problems that ...
Xiaohongshu traffic logic, KOL model, content marketing
This article selects the essence of the course to...
Analysis of Xiaohongshu's competitive products
From sharing overseas shopping to establishing it...