APP Marketing Must-Read: Some Popular Advertising Formats Explained

APPs are one of the most influential innovations of the past decade, thanks of course to the success of smartphones. According to the Big Data Analysis Platform of Cicada Master APP, developers earned a total of 20 billion US dollars in revenue on Apple's app store in 2016, an increase of 40% over 2015. This year, on New Year’s Day alone, there were user purchase records worth US$240 million.

With the rise of mobile applications, people's browsing time on PC is declining. Some people say that today's users' browsing time on PC only accounts for 10% of the total Internet browsing time, and the other 90% of the time users are on mobile devices. The reason is simple: mobile devices are more convenient. This alone is enough to make users change the way they surf the Internet.

At this point, you may be excited and full of hope, but it is undeniable that there are more than 2 million apps in the APPStore. How can you ensure that your app stands out from a large number of competitors? In addition to improving the visibility of the APP in the application through ASO , we also need to use various APP marketing methods to defeat competitors.

So, if we want to try various APP marketing methods, what knowledge must we understand? Please read this article by Master Cicada below.

1. AdMob ads

AdMob is Google 's advertising platform for promoting and marketing mobile apps for Android and iOS, supporting Unity and Cocos game engines. By connecting AdMob to your AdWords account, you can create mobile app installs campaigns (explained later). The purpose is to get more people to install your app through AdWords, applying custom keywords, ads, etc. based on your app ID and other information.

There are several most common mobile ad formats: interstitial, native , banner, video, and list/panel ad formats. The important thing to emphasize here is that video ads convert better than banner ads.

One of the great features in AdMob ads is the AdMob mediation service where you can create "house campaigns" which are cross promotion campaigns that serve ads to your app for free using your own ad space (inventory). Since AdMob is fully integrated with Google Analytics, you can get the tool to provide various feedback metrics for your app, such as user acquisition, revenue, audience segmentation, etc.

2. Supply-Side Platform (SSP)

Supply-side platforms enable publishers to participate in ad exchanges and make their inventory available. Through this platform, publishers hope to get the highest effective cost per thousand impressions for their inventory ads without having to sell them at a low price. Like DSP (demand-side platform), it is the basis of RTB and a media service platform whose purpose is to make full use of media resources ( traffic ) to achieve optimal returns.

Through SSP publishers can connect to multiple ad exchanges, networks, and DSPs simultaneously, providing a larger potential customer base. The option to set a Price Floor is useful if you want to set a minimum selling price for your inventory for different buyers/ channels . Lowering prices to attract new advertisers is a common marketing tactic.

3. Demand-Side Platform (DSP)

Originated from the developed advertising countries in Europe and America, when advertisers talk about DSP delivery, they usually mean bidding delivery, that is, N advertisements bid for a single ad space to gain exposure. This method is generally settled in CPC or CPM. As for advertisers, they prefer to use CPC for settlement.

4. Native Mobile Advertising

Native ads are paid content that fits the “native” form of the source app, so they are less disruptive to the user experience . Native ads have the same design elements as the source app, with similar layout, user interface, and buttons. To launch native mobile ads, mobile marketers need the following six components: URL, thumbnail, title , description, brand logo and brand name.

Native ads typically generate more clicks and higher levels of user engagement than traditional mobile ads. However, some users may find native ads misleading, thereby damaging the reputation of the source app and brand.

Mobile application product promotion service: APP promotion service Qinggua Media advertising

The author of this article is @Cicada Master and it is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! Site Map