18 APP promotion experiences, each one is worth money! !

Today I’d like to share some tips on APP promotion .

As long as the money is there, any posture is possible. This sentence is very important. Repeat it silently three times in your mind.

In addition to having money, it is also important to have reliable people. Only a reliable team can produce good products.

Only apps that are smooth to use and have no bugs are eligible for promotion . I once met a product manager who said to me, "Even if I make a shitty product, you have to force users to eat it."

I was young and naive at that time. Now that I think about it, I should have thrown the shitty product in his face first.

04

Let’s go back to the APP. You must wait until the APP is debugged before promoting it. Don’t ever promote it once, change it once, promote it once, change it once.

Once a bad product impression is engraved in the user's mind, he will not pay for your product a second time, which means that the money you spent on the previous promotion was wasted.

05

When asked why many small companies spend so much money on making apps, there are basically two answers: one is for sentiment, and the other is that they feel their business model is particularly clear and will definitely make money.

From my current perspective, sentiment does not mean that the business model is feasible. Most people just spend a lot of money to pay for their passion. When it comes to a particularly clear business model, you must think about whether anyone has done it before and why no one has done it? What is the reason why some people fail?

To be honest, now the traffic is basically concentrated in the top apps, and it is becoming increasingly difficult to acquire new users. Don't be so desperate as to develop and promote apps.

As I understand it, there are two main purposes of APP promotion. One is to achieve product effects, such as acquiring users, increasing activity and retention . The other way is to create brand effects and enhance brand awareness.

Based on these two purposes, promotion methods can be roughly divided into the following types: app store promotion , alliance promotion, in-app promotion, new media promotion, offline promotion and social marketing , etc. Therefore, depending on the promotion purpose and product stage, you can try different promotion methods.

When developing an APP, some channels can be built first, such as self-media platforms , communities , etc., to gather active users first, and then slowly divert traffic after the product is launched. This method is more suitable for small companies or start-ups that have no money.

Be careful when using ground marketing methods! I used to make an educational APP, and used small gifts in front of major educational institutions to attract users to download it. I invested tens of thousands of dollars in total and gained thousands of users. But in less than two months, they all turned into zombie fans. Heartache!

Yesterday we published an article on the selection and comparison of advantages and disadvantages of new media promotion channels , which covered a lot of details. (Summary of online new media promotion channels! One picture can handle it all, saved it!)

Regarding new media channels, I think it is a case of small investment and big output. When choosing a channel, in addition to considering the characteristics of each platform, you should also look at the product characteristics. For example, for pan-entertainment products, choosing Weibo will be more effective than WeChat .

There are many free channels that can be used to promote APP, such as first release , special application and iOS self-recommendation.

Currently, the free channels in the Android market are mainly concentrated on the first release, such as App Store , 360 Mobile Assistant , Baidu, Xiaomi, Wandoujia , etc. Relatively speaking, Xiaomi is easier to use.

13

The top apps have begun to commercialize, so this year is a good time to do information flow advertising . Currently, the top APPs that can accept information flow advertising include Toutiao , Sina Weibo , Baidu Tieba , Yidian Zixun , Momo, Guangdiantong , and Zhihuitui , etc.

Generally speaking, when choosing information flow delivery , you should make your selection based on the product and user characteristics of the top APPs. For example, Baidu Tieba is more suitable for promoting games , social networking and other entertainment products because of its young user base. However, the information flows that are currently performing better are Toutiao, Momo, and iQiyi .

Explore more promotion channels that are effective but not well-known, such as QQ Space , which is very effective for downloading and activating software for social, reading and other entertainment purposes. The CPA cost is only about 2 yuan.

15

Before promoting your APP, you must do a good job of statistics. Don't waste your money, you don't know where to see the results.

When doing paid promotion , if it is a new channel, it is best to ask your peers about the results for your own reference.

The circle is small, if you maintain good character, the road to APP promotion will become wider and wider.

18

We have previously discussed a topic called "Where is the future of APP promoters?" At that time, we interviewed some big names in the industry. The general view is that since future traffic will be concentrated on top apps, the future demand for app promoters should be reduced, so competition will increase.

In this case, I think the promoter must first have both product and operational thinking . It is unquestionable that the first step to selling goods is to understand the goods. Secondly, you should participate in more industry activities, build your own network of contacts, and always prevent yourself from falling behind. Finally, you should think more about which data are produced through your own abilities rather than through the influence of your platform or budget. Once you figure this out, you will probably be able to achieve results quickly.