These 3 information flow cases increased my monthly salary to 30,000!

Next, let’s look at some interesting cases.

Product: A music USB flash drive

Delivery platform: Toutiao

Assessment indicators: CPA

Question: I feel like the product doesn’t have any special features…I don’t know how to write about the creative idea.

The product has no features? The friends expressed their doubts, and soon someone came up with an analysis of the product and target audience.

Product selling point: The USB flash drive has large capacity, rich resources, and can be used directly. It is more convenient than connecting a mobile phone to listen to music and watch videos while driving. It saves the time of finding resources to download by yourself, which is convenient.

User group: For drivers who are interested in car music but have average music appreciation level.

Buyers: It may be a business owner in a town buying it for his employees, or a son buying it for his father who drives to earn money, or it may be a gift from friends to each other...

After the analysis, it is so easy to come up with a title ... Next are the titles that my friends came up with...

High-quality creativity:

1. My dad was afraid of getting sleepy when driving a truck, so I gave him 10,000 songs to cheer him up!

2. I just replaced my car stereo worth tens of thousands of dollars, and now all I need is the exciting songs and dances in this USB flash drive!

3. Shocked! Only 199, say goodbye to "the same song" on the way to work

4. Are you still spending money to download songs? This USB flash drive comes with 10,000 trendy songs, plug and play!

5. My friend complained that driving was boring, so I secretly gave him a USB drive...

6. How to prevent fatigue driving? The owner of the car dealership next door gave me a tip

7. My friend said he downloaded 1,000 songs in one day. I took out my USB drive and laughed...

Case 2

Product: Red wine

Advertising platform: Toutiao

Target audience: mid-range red wine consumers

Product selling points:

1. High cost-effectiveness (following the Xiaomi route and selling high-quality products at low prices)

2. Imported red wine (winery in southern Moldova)

3. The packaging of female and male red wines is different

4. Cultural theme: Thoughtful wine, meaningful life

5. Sell by year, such as 2014 wine: Looking back at the grape harvest in 2014, the whole process was quick and orderly. Due to the favorable climate in 2014 across Europe, with less rain in the beginning and more rain in the end, all producing areas achieved an increase in the production of high-quality grapes. The grapes in 2014 were used to produce light-bodied, fresh and balanced wines.

Help: 1. Title copywriting suggestions 2. Landing page copywriting suggestions

This guy has a deep understanding of the product. He wrote down the information in great detail when asking questions, so he revealed a bunch of equipment, no... he talked about a long list of titles...

High-quality titles:

1. The decanting time of this red wine is as long as 30 minutes, and many people have never tasted it!

2. I will bring it with me to the gathering with my besties during National Day!

3. The best tasting temperature of this red wine is 18℃. Who would you like to drink it with?

4. I have dated 10 girls born in the 1990s after buying this red wine.

5. For clients I can’t handle, I always bring it with me

6. When will the bright moon of Mid-Autumn Festival appear? I will drink this wine with my goddess.

7. That day! Lao Wang next door got this wine and it was done xx

8. Salesman earns a million a year: Whenever I meet a big, demanding customer, I always use this wine to entertain them. It only costs 599 a case.

9. I didn’t expect that after drinking this red wine, my boss actually agreed to marry his daughter to me.

10. People who know wine say that this Cabernet Sauvignon can be sold at a higher price

11. If the French can’t buy Bordeaux Cabernet Sauvignon, they buy this dry red wine

12. The boss got drunk that day and said that this wine could be sold for 2,000 in Europe.

13. My friend who loves wine tasting said this wine is worth thousands of yuan, and I laughed secretly

14. A wedding with 100 tables requires this delicious and inexpensive wine

Advertising platform: Guangdiantong

Audience characteristics: Males aged 25-60

Marketing needs: e-commerce orders

Early Use Title:

1. The fully automatic mechanical watch is only 198 yuan, and you can pay on delivery and unpack and inspect the goods on site.

2. No fading, accurate timekeeping! Waterproof and luminous! Free trial of fully automatic mechanical watches

This time, everyone didn’t help with the title, but gave plenty of suggestions on the direction and details of the promotion …

▼ Suggestion 1:

1. The appearance of this watch is not thin enough and does not meet the requirements of young people today. Moreover, this picture doesn't look high-end enough. 2. No fading, accurate timekeeping, these are the basic properties of a watch and there is no need to advertise them. 3. The only highlights are free trial and cash on delivery. 4. Think about the mentality of the people who are willing to buy this watch.

▼ Recommendation 2:

There are three possible audiences for watches at this price:

1. For young people who don’t have much income but want to play with watches, you should highlight the fashion quality to them and not let them feel that the watch is too cheap. You can even set the price higher.

2. Gift procurement. You can emphasize the cost-effectiveness of packaging grade.

3. The crowd of people showing off during live broadcast . Emphasize high cost performance.

▼ Tip 3:

On the landing page, you talk about giving away gifts right from the start. This is what you do in the stage of forcing a deal. However, the purchasing motivation has not been triggered at this point, and users will be confused when they see your watch, because it shows that your watch is cheap and has no other benefits.

Who will buy this watch at this price? This is something you need to think about carefully. We still need to look at the needs of the purchasing customers. People at different levels have different requirements.

I personally suggest studying the landing pages of similar products on Taobao . The entry points are all very good. ...You have to see what this type of users care about. If you don’t understand the customer, try to learn more about him. There are many channels to learn more. Blindly analyzing users is the approach of technical people, not a novice.

I believe these valuable suggestions will be more helpful to you than just giving the title directly...

Our original intention at the beginning was that the community would only discuss creative ideas for information flow titles and focus on making this point perfect. Later we discovered that the problem with advertising for many of our friends in the information flow industry was not with the titles, and even if they had good titles it didn’t help.

Therefore, we upgraded the community rules and opened up discussions on issues such as landing page design, audience analysis, and account settings in information flow advertising planning. Next, we will share more excellent case discussions, welcome friends to pay attention!