What are the placements on the Massive Engine delivery platform? How to choose?

We have compiled the following for you: the features of each massive engine delivery platform , you can like and collect them.

Massive Engine Platform Placement - Toutiao

Channel type: Consulting

Ad display location: APP homepage/details page

Ad creative types: vertical video, horizontal video, horizontal large picture, small picture, group picture. There are many types of creatives, almost all of which can be delivered

Advertisement coverage: Covers all regions

Massive Engine Platform Placement - Tik Tok Video

Channel type: short video

Ad display location: In the APP

Creative type: vertical video, horizontal video

Advertisement coverage: Covers all regions

Massive Engine Platform Placement - Volcano Video

Channel type: short video

Ad display location: In the APP

Ad creative types: vertical video, vertical large image. Note: horizontal video cannot be placed.

Advertisement coverage: Mainly targeting older people , mainly in second-tier and lower-tier cities (mostly people over 31 years old)

Massive engine delivery platform placement - Xigua Video

Channel type: long video, basically more than 1 minute and 4 to 5 minutes

Ad display location: In the APP

Creative type: horizontal video, horizontal large image

Advertisement coverage: Covers all regions

Massive Engine Platform Placement - Pangolin

Channel type: Alliance traffic

Advertising placement: Partner media

Ad creative types: large image, small image, group image, horizontal video, vertical video, splash screen, incentive video

Advertisement coverage: Covers all regions

Pangolin has a large number of APPs, dozens or even hundreds of APPs, and the number of its splash screen ads is relatively large. It can focus on splash screen and incentive videos. Of course, other videos can also be released, but splash screen and incentive videos are two more distinctive creative methods.

The above are the placement channels and characteristics of the Massive Engine delivery platform. You need to understand which positions its platform can deliver and what their attributes are so that you can make targeted choices when delivering.

In order to facilitate your comparison, we have compiled a table for you:

Core elements of the Big Engine channel

After understanding the characteristics of each channel and placement of Massive Engine, in order to help everyone better understand it, we have finally sorted out the overall characteristics, bidding methods and influencing factors of Massive Engine channels for everyone.

Channel features: Advanced intelligent channels can be used for all campaigns. Based on basic targeting, the system can automatically find the target audience through creativity and intelligent bidding.

The first factor: creative materials (explosive materials and creativity directly affect the volume and conversion cost)

Secondary factors: account, page, bid, creative tag, targeting method, etc.

Bidding method selection: OCPM, automatic bidding, CPA

Author: Houchang College

Source: Houchang College