A collection of frequently asked questions about short video operations!

We always face many problems when making short videos, such as how to break through the number of views, whether there is still a chance for short videos, etc.

So today I have collected questions from major websites and made a collection for you.

1. How to break through/increase the number of views of short videos?

If you want to break through the playback volume and enter the next level of traffic pool, you must pay attention to the four data: completion rate, number of likes, number of comments, and number of reposts .

Improve the completion rate: speed up the pace of short videos, delete unnecessary nonsense, and only leave valuable content.

Increase the number of likes: Output valuable content or resonate with users, and guide users to like it.

Increase the number of forwardings: Output valuable content and use wording to guide users to forward.

Increase the number of comments: interact with users in the comment section and raise controversial topics.

2. Can’t click the “+” sign to upload?

Debunk the rumor! Uploading videos to other places is to make it easier to take advantage of the popularity of topics, but uploading with the "+" sign can also add related topics, so the correct way to get traffic is to add popular topics, regardless of where you upload .

"He's just a kid, how could he have any bad intentions?"

3. What kind of content do users like?

Different users like different content , so we must first determine the target audience and create content based on the characteristics, pain points, and interests of different target audiences , so that the content created will be liked by users.

For example: I am a real estate agent and my target audience is people who want to rent a house. Now, I want to shoot a video targeting college graduates who want to rent an apartment.

think:

What are the characteristics of graduates? The economy is poor.

What is the pain point? Want a good life but no money.

What are you interested in? Interested in a stylish living environment

Therefore, we recommend a low-priced, small house to graduates, show users the advantages of the room, and lead users to imagine what it will be like to live here in the future.

There are 989 million Internet users in China, and the number of short video users is expected to reach 809 million in 2021, accounting for about 81% of the total number of Internet users in China and about 57% of the total population of the country. Five out of 10 Chinese people are playing short videos, which shows how many users there are and how big the market is!

2. Short videos are so popular, do ordinary people/small and medium-sized enterprises still have a chance?

Of course. Although many people say that the short video market is saturated, as long as we have the ability, there will be blue oceans everywhere we go .

It is said that the clothing industry is saturated. Hu Chuliang entered the short video industry when it was at its most saturated, and has now become a top account. Now that everyone thinks the market is saturated, we can still see that new accounts have a place.

3. Which is better, Tik Tok or Kuaishou?

Only children make choices, adults want them all. We need to deploy on multiple platforms, not just Tik Tok and Kuaishou, but also open accounts on video platforms such as Xiaohongshu, Video Account, and Bilibili to create multi-platform rectangular accounts .

In this way, users can see our videos no matter which platform they search for relevant keywords on. Since our videos can be seen by more users, there will naturally be more opportunities to obtain effective leads.