Wuwei SEO training: How to improve the weight of the website's internal pages

The most important thing for us to do website optimization is to obtain traffic. Now 70% of our website traffic comes from the main words of the website, and the rest comes from long-tail words. When we make a website, the main words are carried through the website's internal pages, product pages, and article pages. Therefore, when we optimize the website, we will improve the internal pages and increase their weight. So, how can we improve the weight of the internal pages of the website ?

Wuwei SEO training: How to improve the weight of the website's internal pages

1. Page elements;

2. Content marketing;

3. Link support;

1. Page elements:

What are page elements? To put it simply, in addition to the main content of the article page, other sections and functions can all be small elements.

For example, related articles, newer articles, popular articles, sharing function, like function, forwarding function, etc.

Combining the above two points, we can summarize it as: I have what others do not, and I am better than others.

3. Link support

After completing the above two points, we need to adjust the links.

Link support is divided into internal links and external links. External links are ignored here and we will mainly talk about internal links.

First of all, for articles with some popular long-tail words, or more important articles, it is recommended to directly pin them to the top of the article section on the homepage.

Of course, it is impossible to put so many articles on the homepage for entry crawling, so we need to make good use of internal links.

When building internal links for your website, there are several principles to follow:

1. Guide spiders to crawl more website pages;

2. Guide users to the conversion page to purchase products;

3. Help users better understand the meaning of the word, sentence, or paragraph;

For internal link applications, we can also do this:
Use 5118 to query keyword rankings, check the top 10 pages, and give some links to the top 20 pages; the top 20 pages give links to the top 30 pages.

Check the changes in keyword rankings and make corresponding adjustments.

The improvement of the weight of internal pages has the effect of improving the overall weight of the website; and the overall weight of the website is driven by these internal pages.

A website is both a whole and can be broken down into its individual parts. The two should complement each other. That is, you should not only look at the overall part, nor should you focus one-sidedly on a single page. The big picture is more important.

In short, website optimization will not produce results in one or two days. Many people are thinking about why the website ranking is not improving, but ignore the details of the website.