Search for oCPX promotion suggestions when opening a Pinduoduo store!

Pinduoduo search oCPX is a promotion method of Duoduo search. Once the target bid is set in the search oCPX plan, the system will automatically optimize according to the transaction bid and historical data. So how do you set bids when using search oCPX, and how do you view and optimize subsequent data? Merchants who have these problems can take a look at this search for suggestions on using oCPX!

Suggestion 1: Understand the difference between searching for oCPX and other promotion methods

Note: The old version of smart promotion plan can no longer be created. The smart promotion plan that has been established will be taken offline later.

Recommendation 2: Budget daily limit, covering the whole day

The default creation day limit is unlimited. It is recommended to use unlimited because ocpx itself will control costs based on the merchant's bid.

Suggestion 3: Give priority to using the system recommended price

1. The transaction bid is the advertising fee spent on completing a transaction. The expected transaction bid price can be set to = order selling price - cost - profit.

2. Set the transaction price

(1) New plan: directly use or refer to the system recommended price.

(2) Old plan: Use the system recommended price or the price that is equal to the average transaction cost in the past. At least it should be on par with the average transaction cost in the first 7 days of the old plan, otherwise the traffic will drop due to the lower bid.

Suggestion 4: Make adjustments later and observe long-term data

1. Look at the long-term data effect:

Check data for more than 3 days in [Pinduoduo Merchant Backstage - Promotion Unit - Unit Details Page - Promotion Effect], and use data over a longer time dimension to measure the overall effect. If the effect fluctuates on a certain day, if it is within 20%, continue to observe. If the deviation is large, the bid can be lowered appropriately, with each adjustment within 20%. Focus on the relationship between the cost of each transaction and the transaction bid.

2. Don’t adjust the frequency too frequently:

Be sure not to adjust the expected transaction bid frequently, and adjust the bid on a daily basis. Because the expected transaction bid is not a real bid, but a target for the system.

3. Adjustment of data fluctuations

After the old plan is changed to oCPX, the cost per click increases, but you don't need to pay attention to it. You can adjust the bid based on the current exposure and the cost of each transaction. The bid per click is a process indicator, and the cost of each transaction and the actual transaction volume are the result indicators.

It is normal for transaction costs and transaction volumes to fluctuate in stage one; in stage two, the conversion cost of a single promotion unit is within 20% of the bid, which is a normal fluctuation. If the cost on the day exceeds the bid by 20%, but the cumulative average cost during the campaign is close to the bid, it is also a normal fluctuation. If the cost for 7 days or more exceeds the expected cost, you can lower the bid by 10~20% and observe.

4. Data Difference Optimization Suggestions

Phase 1: Data accumulation period

Phase 2: Smart Delivery