This is the truth behind the bankruptcy of Da Kele Mobile

[[151910]]

Today, the mobile phone industry is rumored that Ding Xiuhong, the founder of Dakele Mobile Phone, has resigned and Dakele Mobile Phone has declared bankruptcy. Later, Zhidongxi (public account: zhidxcom) learned the truth behind the bankruptcy of Dakele Mobile Phone and the dangerous situation of the mobile phone industry chain through dialogue with people in the mobile phone industry chain, which is surprising.

Without further ado, the truth is:

1. The real reason for Big Cola’s bankruptcy was that the investment money was burned out and the upper investors stopped providing financial support.

2. Panic in the industry chain and the unstable state of the entire mobile phone industry chain make it difficult for start-up companies to survive.

3. Finally, a very important point is that the collapse of the Coca-Cola factory happened several months ago, and this is just a piece of news that was used to whip up the corpse.

But we still want to know the real reason for the bankruptcy of Dakele. What warning does it give to the mobile phone industry chain? Zhidongxi (public account: zhidxcom) analyzes the industry chain to find out the truth:

1. Investors stop transfusions

The main investors of Dakele are Nietzsche Mobile and two other institutions. The former is said to be a mobile phone company operated by a local tycoon with a background of "Shanxi coal bosses". According to previously disclosed information, Dakele received its first round of financing of RMB 60 million in 2012, and has received a total of about RMB 200 million in a series of subsequent capital increases.

Previously, Nietzsche Mobile mainly used offline open channels to enter the market, especially in third- and fourth-tier cities, but it did not do well. Although it invested in Dakele, it could not continue to burn money. This also confirms Ding Xiuhong’s statement during the media interview: the development of the mobile phone industry to this day depends on capital and a strong enough team.

In fact, Big Coke had already gone bankrupt before June, and everyone in the industry knew about it, but few people talked about it publicly.

2. The mobile phone market is undergoing a severe reshuffle

There are two reasons for the reshuffle of the mobile phone market. The first is that the industry chain is increasingly concentrated in mainland China. Whether it is screens, processors or design and manufacturing, the threshold for mobile phones is much lower. If you don’t have channels and differentiated advantages, it will be difficult to make a business. If you don’t have any special advantages, you will die quickly.

Secondly, Yu Chengdong believes that this industry is dominated by large enterprises, which fight from top to bottom. Only enterprises with large shipments can survive in the era of low profits. Therefore, mobile phone manufacturers who want to survive in this mobile phone market must have one or two advantages, either channels or design, etc.

3. Why can startups like OnePlus, Hammer, and ZUK still survive?

First, the money has not been burned out yet, and someone is giving them a transfusion. OnePlus is backed by OPPO, and its overseas channels are still OK; ZUK is backed by Lenovo; Hammer has also received a large amount of financing, and is also increasing sales through Nut. Second, these brands have a certain degree of survival ability, such as Hammer's design sentiment and OnePlus's overseas market.

But from another perspective, you can still live well for the next one or two years, but it’s hard to say what will happen in two years.

4. Impact of the panic in the industrial chain on the mobile phone industry

Not only are mobile phone manufacturers undergoing a reshuffle, but mobile phone channels, suppliers, and solution providers in the entire mobile phone industry chain are also dying. As long as the capital chain is broken, it will be difficult to survive. People in the industry chain are panicking, and the impact on small businesses and mobile phone startups will be huge.

So at the beginning of the year, there was news that a mobile phone distributor in Shenzhen jumped off a building. The news that Yunchen Technology's supply chain affiliated company Yunchen Jiyie went bankrupt and ran away after owing loans also means the same thing.

Details about Big Coke's bankruptcy:

According to public reports, Ding Xiuhong, the founder of Da Kele, confirmed today that he had already left the company and had stepped out of management in June. Ding Xiuhong's Weibo account has stopped updating since May, and on May 21, he last reposted a message from Da Kele's official mobile phone account. The legal representative of Yunchen Technology, the company to which Da Kele belongs, was changed to Yang Qionghua. Yunchen Jiye, which provided supply chain services to Yunchen Technology, also reportedly closed down last month and defaulted on loans to suppliers.

Ding Xiuhong's statement to the media shows that he believes that the withdrawal from the company is a result of the company team's different views on the development direction of the mobile phone industry. At the same time, he also admitted that the mobile phone industry has encountered major problems in recent years, and it is difficult for startups to survive. Large manufacturers also have similar problems. At the same time, he said that the development of the mobile phone industry to this point depends on capital and a strong enough team, which also confirms the news we have received from the industry chain.

From the company's public information, we can see that the latest generation of products, the Big Coke 3, is out of stock. The models on sale are the Small Coke, which starts at 399 yuan, and the Big Coke 3X, which starts at 999 yuan. The former, which is priced at 1,499 yuan, was released in December last year. In other words, Big Coke has not launched any new products in the past six months, and has become a zombie company.

in conclusion:

1. The core reason why Big Coke went bankrupt was that it had no money to burn, or its capital chain was broken and it had no core advantages.

2. The mobile phone market is undergoing a reshuffle. The reasons for the reshuffle are:

• Capital winter.
• Supply chain panic.
• The survival space for startups is getting smaller and smaller.

As Internet companies continue to join the mobile phone army, who will be the next mobile phone manufacturer to fall?