How to plan an excellent Christmas recruitment event?

As December is coming to an end, Christmas is around the corner. As the holiday approaches, educational institutions will surely take advantage of the holiday enthusiasm to hold a Christmas event to promote renewal of old students, attract new students and potential students.

Everyone is doing marketing activities, competing with each other, hoping to get a piece of the pie in the Christmas carnival. So, as an educational training institution, what can you do to increase brand exposure opportunities?

1. Forward event posters and public account articles

On the eve of the event, design a nice Christmas poster or public account article for distribution, and the copy should reflect the content of the promotion. After designing the poster, let your internal staff and friends around you publicize and promote it in the circle of friends to expand the exposure of the event and create a good atmosphere for the event.

In order to improve the efficiency of communication, you may want to set up some small rewards. For example, by forwarding event posters or public account articles to your circle of friends and collecting 20 likes, you can get a free trial class + a small exquisite gift. You can take a screenshot of the collection method and send it to the customer service.

2. Preheating on Tik Tok, Kuaishou, Xigua Video, Weibo, and Toutiao

It is quite common to use Weibo, Toutiao, and Zhihu as self-media to divert traffic. In the early stage of an event, carefully written event posters or event articles will be posted on self-media platforms to attract the attention of potential user groups.

If you want to further improve the conversion effect, it is best to include a welfare activity + the name of the official account at the end of the article during the writing process. Interested users will follow the official account when they see it, and then receive free courses and useful information packages, thereby attracting users to private domain traffic. In addition, you can also post live broadcast previews or Double 11 poster activities on Weibo to direct traffic to the official account knowledge store.

In order to divert public domain traffic from short video platforms such as Douyin and Kuaishou, educational training institutions should first register a Douyin account. The account profile should be as brief and professional as possible, and the WeChat public account knowledge store information should be displayed to guide fans to follow.

In terms of account maintenance, you should regularly update short videos, increase activity, and guide fans to follow the official account in the discussion area.

In addition to the description, the Douyin product showcase can also list teaching materials that match the course. After purchase, users will receive the physical book and the course redemption code printed on the gift card. By scanning the redemption code QR code, they can enter the online knowledge store to receive the course for free and start learning.

3. Offline and online promotion

During the festival, offline educational institutions hold knowledge competitions, educational lectures, Christmas or New Year's Eve parties and other activities to attract new and old students to participate. Online members who want to participate can make an appointment directly on the online platform.

In addition, if old students recommend friends to participate in the trial class, they can get a 100 yuan voucher (which can be used to offset tuition fees during the spring semester). If old students sign up for offline courses after taking the free trial class, they will be given a bonus of 300 yuan per person. The more friends you recommend, the richer the bonus. Friends who want to win the bonus will definitely share it with their relatives and friends.

When students arrive at the institution, they are first guided to follow the knowledge store’s official account and enter the community, allowing them to receive free coupons or free trial classes, etc. In order to prevent everyone from missing the event, it is best for educational institutions to inform users via text messages or WeChat push on the eve of the event to ensure the user reach rate.

It is not difficult to achieve good results during the event. The decoration and layout of the knowledge store should create an atmosphere of big promotion to stimulate consumers' desire to buy.

In order to create an atmosphere of double-day promotion in the store, keywords such as "Christmas, 50% off, lottery, gifts, red envelopes, coupons, limited quantity and time, flash sales, and rush purchases" are used. In addition, the display position of the event information should be conspicuous, and it can be presented on the store carousel, pop-up ads, navigation bars and other related pages.

If an organization does not have an online store, it can look for a third-party technology service provider, Maker Artisan, to complete the online transformation. In terms of operations, the strength of the Double 11 activities can only promote conversion if users feel the real discounts, so certain skills are required in formulating activity plans.

1. Limited time discount, year-end special offer, only this time!

Communication is an important part of operations. In the information age, if there is no communication, even if the content is excellent, no one will know about it, and the event will be meaningless.

In order to increase the dissemination, old users are encouraged to actively initiate publicity and promotion through the Maker Artisan Recommendation Program, and to recommend the page to new users. When the recommender completes the recommendation task, he or she can click "Get Now" on the activity page to obtain the corresponding reward.

For example: recommend 1 person to pay and you will get a discount gift package; recommend 5 people to pay and you will get a 7-day VIP experience card. Through different levels of progressive rewards, we can encourage the recommender to actively attract new conversions and bring more new users to the platform.

Educational institutions can also increase the popularity of activities through live broadcasts. Before the live broadcast, they can set up exciting live broadcast trailer videos to stimulate students' interest in watching.

Christmas event information and community links will be embedded in the live lectures. If students are interested in the event, they can directly join the community to consult the teaching assistant about the event content.

In order to increase the activity of the live broadcast room, the instructor can send out lucky wheels from time to time, and students can click to directly draw prizes. The prizes include coupons, points, laptops, column courses, points, etc. New and old students can also send the live broadcast link to their circle of friends or other friends to encourage them to participate in the lucky wheel draw.

4. Holiday review and good after-sales service

After the event, a review and summary must be conducted. In addition, after-sales service must be provided. Education is not a one-time deal. Each link and each campus must have its own service system. Educational institutions must provide practical teaching and service.

In this fast-paced era, holiday hotspots are undoubtedly the most effective way to attract traffic. Major educational institutions are taking advantage of the hot atmosphere of Christmas to increase the popularity of their brands.