Zhoukou SEO Training: Anchor Text Best Practices for Modern SEO

If you know anything about SEO or content marketing, then you undoubtedly know the importance of anchor text. However, what you may not know is how Google’s updates have changed modern SEO anchor text best practices over the past 5 years. In this article, we’ll take a deep dive into the topic of anchor text layout.

Anchor text is simply the text in an article that links to another content or page on a web page. Anchor text that links to your web page is simple. CMS platforms like WordPress and Drupal have the ability to understand the system.

1. Several forms of internal links

(1) Plain text links cannot be clicked;

(2) Hyperlinks, which can be clicked to jump directly;

(3) Text anchor link; click on the text to jump to the link;

(4) Image link: click the image to jump to the specified page.

2. Optimization of special tags in internal links

The optimization of special tags for internal links is the same as the usage of weight tags:

(1) Text is bolded;

(2) The text is italicized.

3. The specific location of the internal link layout

(1) Main navigation of the website;

(2) Breadcrumb navigation;

(3) Anchor text in the article body;

(4) Pagination of the text;

(5) The bottom of the article has two parts;

(6) Recommendation of related articles;

(7) Website footer;

(8) Sitemap.

4. Diversify your internal links

Choose relevant key words. Do not use only one keyword as anchor text. 5. Internal link path selection (1) Determine the address: Include the complete website address.

Usage: When weight values ​​need to be transferred between pages, a certain address should be used, which can achieve the effect of transferring weight.

(2) Relative address: does not include the complete website address. Search engine optimization.hkxiaopan.com usage: Use positive addresses to transfer weight values ​​between pages with relevant content, which can improve the relevance of the content.

6. Reasonably control the density of internal links

The key to creating internal links is to make them natural and to ensure that the content is highly relevant. 7. Internal links must be relevant and added continuously. (1) Internal links must be connected to pages on related topics.

(2) Continue to add internal links as the website's content becomes more updated and enriched; (3) Continue to add internal links continuously to continuously increase the relevance of internal links.

8. Notes on internal link optimization (1) Do not display different links for the same keyword on the same page.
(2) Do not display different keywords in the same link on the same page.
(3) The number of keyword links required for the same page can be proportional based on the page text and quality.
(4) There should be no more than five keyword links on the same page, including the core keywords, positive information content, and article title links.
(5) The core keywords of the website account for 80% of the first-level links on the homepage, and the definite information index page can account for 20%.
(6) Use multiple core keywords on the website to optimize internal links based on time periods.
(7) In the special column, the main keywords of the column are used as link keywords.
(8) When the core keywords are displayed on the page, the homepage is the first choice for linking. Column keywords are linked to by the column address. Long-tail keywords are linked to by a highly relevant relative path.
(9) The number and ratio of website page links to overall internal links should be determined based on the actual weight of the website in search engines. This is more difficult to grasp. If you don't grasp it well, the website will easily be downgraded.

Quite simply, anchor text helps Google determine what your page is about, and how relevant it is to your chosen keyword. In the old days of SEO, building an effective anchor profile and using it to rank in Google was as simple as picking your keyword and then using that keyword to anchor a link back to your website.